The results are in and they're undeniable. Statistics show that women are 51 percent of the consumer market in the United States and in most areas of the country. This number is expected to increase to 60 percent by the year 2020. Additional research states that 76 percent of US women have identified themselves as the principal shopper in their household. The Consumer Electronics Association found that women influence 88 percent of household consumer electronics purchases in some fashion.
Women write 52 percent of all the blogs found in the blogosphere. A recent revival of the Women's Blog Advertising Network will allow businesses to leverage the power of both blogging and the incredible strength of a powerful network of women bloggers.
The Women's Blog Advertising Network (WBAN) has been revamped and revived. WBAN highlights 130 of the most diverse and the most popular women bloggers in the United States. The network features female political bloggers, sex bloggers, gossip bloggers, news bloggers, shopping bloggers, business bloggers, parenting bloggers, music bloggers, book bloggers and even video bloggers. The network's ethnic makeup consists of Caucasian bloggers, African American bloggers, Hispanic bloggers, Jewish bloggers and multi-race bloggers.
Bloggers of note are: SistersTalk (http://sisterstalk.tblog.com), Celebitchy.com, Feministing.com, TheSkinnyWebsite.com, ThisisBy.us and ConstantChatter.com.
Bloggers in the Women's Blog Advertising Network receive a combined 9.5 million unique visitors per week. Advertisers can select all the blogs in the network, or pick only those that most closely match the advertiser's target market.
The Lesbian Blog Ad Network (http://web.blogads.com/adspotgroups/mininetwork.2006-08-23.2362997553/ba_mininetwork_view) allows companies to specifically target women in the LGBT community.
WBAN's manager, G. V. Stevens, has an MBA in Marketing and has helped to create and implement dynamic internet marketing campaigns for both Ford and General Motors. Stevens works with business owners and marketing agencies that wish to target female net-savvy consumers.