Move over, best practices internet marketing. There's a new pay-per-click blog in town. With such scholarly posts as "Use the Keyword Tool, Fool!' and "Keeping PPC Exciting," PPC Villain http://www.ppcvillain.com is shaking up the formerly sedate PPC industry, while providing uninspired PPC writers sage advice from a dark new marketing muse.
Despite its villainous name, PPC Villain is actually a valiant attempt to drum up interest and education in pay-per-click marketing. Hatched by Seattle's Portent Interactive http://www.portentinteractive.com , the veteran internet marketing firm is using an unorthodox method to showcase their PPC savvy and convert naysayers to the charms of pay-per-click ad conversions. With four Google Adwords Certified PPC specialists on staff, Portent's got the know-how to back up their education-through-irony approach.
From the fine art of writing borderline-dirty PPC ads for one's own amusement, to the ultimate quest for the Quality Score, PPC Villain's riotous examples of how to skate humorous ads past Google and still get a great CTR (clickthrough rate) provide much- needed comic relief, and more surprisingly, a smart crash course in the formerly dry and dusty world of pay-per-click marketing.
Says Portent PPC Consultant Elizabeth Marsten, "Sure, writing syllable-restricted ads about software, weight loss programs, toner cartridges and magazine subscriptions is its own reward. But we think the educational perspectives offered by PPC Villain add a little something extra." With two years in the business, Marsten knows enough about the industry to mock it knowledgeably.
"PPC ads may sound sort of uninspiring, but the truth is, they are one the swiftest ways to make your company an impressive pile of cash," Ian Lurie, Portent Interactive President, said. "Our goal is to educate people about PPC in a way that catches their attention, and hopefully attract untapped audiences to this invaluable marketing technique."
"What do I love about PPC?" says PPC Consultant Mack Rieder-Johnson , "It provides an outlet for my haiku hobby that doesn't leave me dirt poor holding out a battered fedora on the street. Basically, PPC is marketing poetry. The Villain understands this, and soon the world will follow."
Is bid tweaking the new black? Check out the webinar that started it all "PPC Domination Seminar" http://youtube.com/watch?v=agVV30T88XY to decide. The PPC Villain's personal flickr page http://www.flickr.com/photos/ppcvillain/ is also available for public perusal.
ABOUT PORTENT INTERACTIVE
Portent Interactive is a Seattle-based agency in business since 1995. We help clients grow their organizations through smart, balanced internet, mobile and direct marketing.