Polaris Marketing Research, Inc. announced today that Senior Vice President Debra S. Semans was asked by the American Marketing Association to assist with the development and production of a brand boot camp training workshop.
The two-day brand strategy classes will be held in October and November and are open to anyone who wants to effectively leverage their brand strength and establish a competitive differentiation and customer loyalty regardless of the industry, product, or service.
By attending the AMA boot camp, marketers will explore fundamental brand strategy and concepts that will help evaluate the company's current brand, identify ways to strengthen and improve the brand, and develop plans and tactics for implementation.
Participants will learn how to create a successful brand through brand strategy, and will also learn how to create a compelling brand position. They will discover how to conduct marketing research and evaluate and track brand progress.
Attendees will be taught brand strategy and to use their brand to create meaningful and valued relationships. These classes will make branding every employee's responsibility and design high-impact brand experiences.
The two-day brand strategy classes will be held in San Antonio, Texas October 12th -13th and in Columbus, Ohio November 1st-2nd.
Registration can be accomplished online at marketingpower.com.
About the American Marketing Association
The American Marketing Association, one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. For over six decades the AMA has been the leading source for information, knowledge sharing and development in the marketing profession.
About Polaris Marketing Reseach Company, Brand Strategy Specialists
Founded by Jan Carlson in 1989, Polaris Marketing Research, Inc. is a full-service marketing research company specializing in brand strategy and brand positioning based on quantitative and qualitative marketing research expertise. Polaris utilizes state-of-the-art online interactive reporting, interviewing and data collection and personalized project management.
Atlanta-based Polaris Marketing Research is affiliated with the Council of American Survey Research Organizations, the American Marketing Association and the American Society for Quality.
For more information, call Dianne Hill at 404-816-0353 or visit us at polarismr.com.