'Jobcasting' as it's called is a fairly new tool among corporate recruiters. Companies like Microsoft and Accenture were among the first to recognize the media as a marketing tool. Microsoft began theirs in March of 2005. You can hear several of them on the Microsoft Jobs Blog. Now a new service called Jobs in Pods has become the defacto site to hear jobcasts from employers in the US and Canada. In existence since March of 2007, the site now claims several prominent companies such as Intel Corporation, ZoomInfo.com, AT&T, Verizon Wireless among its clients.

What's unique about the service is that employers don't have to have any knowledge about actual podcasting. "We do all the work," says Chris Russell the founder of Jobs in Pods. "All the employer has to do is pick up the phone and answer the questions," he adds. Once the call is finished, the audio file is then published on Jobinpods.com and sites like Podcast.com, Blogorama and Podcast Alley. They even make their way onto a YouTube channel as videos where the audio is teamed with an image placeholder that details the topic of the podcast.

Jobcasts are also available for employers to place directly on their own corporate career site via the use of a widget or RSS feed.

Clients like Exempla Healthcare in Colorado love the service. "We hope this communicates to candidates that Exempla embraces a forward thinking approach in all aspects of business -- from recruiting employees to delivering patient car," states Gillian Sloan, Exempla's Recruitment Manager.

Each jobcast is about 8-10 minutes long and typically discusses one job in detail or a particular career path within a department. Employers are given the questions ahead of time so they may prepare. Russell believes that podcasting is part of online recruiting's future. "Social media is taking over and employers can either embrace it or hide. Blogs, podcasts, video and social networks will soon become the candidates preferred choice of contact", he adds.