“Joy helps round out the global sales and marketing management team,” said Paradigm Medical’s Chief Executive Officer, Raymond Cannefax. “Her initial focus will be marketing our existing and new products.

“The Company has spent this year upgrading our products and bolstering the sales and marketing organization,” Mr. Cannefax added. “Since January 1, we’ve experienced a threefold increase in our sales organization, and are still looking at additions in key domestic and international locations.

“Our goal is to achieve a significant enough increase in sales and productivity to place us in the top quartile of companies our size in the industry,” Mr. Cannefax noted.

Joy Roop spent five years as a marketing executive at the PGA Tour, where she was responsible for the prestigious “Champion’s Tour” and other events.

Paradigm Medical Industries, Inc., is the leader in Ultrasound devices, and glaucoma detection and management products.

This press release contains statements that, if not verifiable historic fact, may be viewed as forward-looking statements that could predict future events and outcomes with respect to Paradigm and its business. The predictions embodied in these statements will involve risk and uncertainties and, accordingly, actual results may differ significantly from the results discussed or implied in such forward-looking statements.