1. You need to know your target market. Without knowing them you will not be in the position to advertise your web site successfully.
2. Find the appropriate places where you should go for pay per click advertising.
3. Place your bids for as many key words as possible for you.
4. Pay close attention towards the selection of key words. Some of the keywords will be really rewarding while others will not be that important. Make sure that you select those carefully.
5. Place as many links as possible for you, as you will only need to pay for the clicks received. The more clicks you receive the better.
6. You must supplement your pay per click advertising efforts with other methods of promoting a web site. This will ensure a regular flow of web traffic towards your web site.