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Openwave Gains Global Market Traction for Next Generation Service Management Solutions
Publish Date : 2/12/2008 8:41:00 AM   Source : Software and ERP News Onlypunjab.com

Openwave Systems Inc. (Nasdaq:OPWV), one of the world’s leading software innovators enabling revenue-generating personalized services which converge the mobile and broadband experience, today announced growing demand for its next generation service management solutions. Twelve major operators around the world have selected one or more of Openwave’s next generation service management solutions to help them monetize the mobile Internet via new revenue models and improve the mobile Internet experience for their customers.

“The success of the mobile Internet hinges upon a superior user experience; access and discovery of content and services needs to be fast, secure and easy-to-use,” said Ketan Kittur, director of product management, Openwave. “Our next generation service management solutions bring the capabilities of our flagship mobile access gateway to the next level, helping leading edge operators transition and evolve their existing infrastructure to capitalize on the latest open access and mobile 2.0 trends. Our goal is to help operators create greater value in their mobile Internet offerings with a more personalized, intuitive experience, as well as support newer business models like advertising.”

Openwave’s next generation suite of service management offerings gives operators the ability to expand the capabilities of their existing mobile gateway infrastructure with the option of driving new value-added services and monetization opportunities. The suite includes: Openwave® Integra, a next generation proxy introduced to customers six months ago; Openwave® OpenWeb, a mobile content reformatting solution; Openwave® Secure Content Management (SCM), a complete security system across messaging, browsing and downloads; and Openwave® Contextual Merchandising, a targeted content and advertising solution.

Customer Momentum

KDDI was the first operator in the world to deploy the Openwave Mobile Access Gateway (MAG) in 1999, and continues to collaborate with Openwave to ensure they remain on the cutting edge with their recent selection of Openwave Integra. “Openwave is a true innovator when it comes to designing infrastructure and applications that enable the mobile Internet,” said Masafumi Yoshimitsu, general manager of platform development division, KDDI. “As a long-standing partner, Openwave’s open and scalable technologies have been a key element in our business for nine years. We look forward to the continuous enhancement of the customer experience and the optimization of date delivery based on Integra.”

Cellular South, a leader in wireless lifestyle solutions and innovation, selected Openwave Integra to provide open, secure multimedia and multi-protocol service management support. “At Cellular South our aim is to build an open internet browsing experience around personalization, rich content, and a more converged user experience,” said Jim Richmond, director of corporate communications for Cellular South. “Service management solutions like Openwave Integra that can grow with our needs and enable new applications, new content types and new protocols are empowering us to quickly experiment with and implement new ways to do business.”

“Operators know that to maintain a competitive edge in mobile data they need to embrace new business models around ad-supported content and open access,” said Gabriel Brown, senior analyst, Heavy Reading. “The content adaptation, mobile advertising, and data mining capabilities that form part of Openwave’s Integra platform are examples of how network-based intelligence can help operators enhance the usability and performance of mobile internet applications and, at the same time, add value to third-party service and content providers.”

Openwave Integra

Openwave Integra provides operators an evolutionary roadmap with innovative services and benefits including:
Infrastructure for Mobile Internet access, providing multimedia support for an enhanced, personalized and open user experience;
Enables rapid service introduction to monetize new, in-demand services via a standards-based interface and an extensible protocol plug-in framework;
Supports rapid deployment of highly differentiated services across a number of service protocols (HTTP; HTML; RTSP/RTP/RDT; WAP);
Consistent user experience and service management across networks;
Seamless backward compatibility with WAP infrastructure; and
Reduces the cost of deploying and supporting services with both rack and blade-based deployments.

About Openwave

Openwave Systems Inc. (Nasdaq:OPWV) is one of the world's leading innovators of software applications and infrastructure designed to enable revenue-generating, personalized services, including merchandising and advertising, which converge the mobile and broadband experience across all of a user's devices.

As the communications industry intersects with the Internet, Openwave software enables service providers to converge services, increasing the value of their networks by accelerating time to market and reducing the cost and complexity associated with new service deployment. Openwave's unique product portfolio provides a complete range of service management, messaging, location and client technologies. Openwave is a global company headquartered in Redwood City, California. For more information please visit www.openwave.com.

Cautionary Note Regarding Forward Looking Statements

This press release contains forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1943 and Section 27A of the Securities Act of 1933, including, but not limited to, material contained in quotations, increased demand for some of the Company’s products and expectations, plans or prospects for Openwave Systems Inc. that are based upon the current expectations and beliefs of Openwave's management. These forward-looking statements are subject to many risks and uncertainties that could cause actual results to differ materially from those projected. Notwithstanding changes that may occur with respect to matters relating to any forward looking statements, Openwave assumes no obligation to update the forward-looking statements included in this press release.

In particular, the following factors, among others, could cause actual results to differ materially from those projected: (a) the ability of Openwave’s products, including Openwave Contextual Merchandising, to deliver expected benefits; (b) the ability to develop and commercialize new products; (c) industry and customer adoption and acceptance of new products; (d) risks associated with the development and licensing of software generally, including potential delays in software development and technical difficulties that may be encountered in the development or use of our software; and (e) increased global competition and pricing pressure on our products.

For a detailed discussion of these and other cautionary statements, please refer to the risk factors discussed in filings with the U.S. Securities and Exchange Commission ("SEC"), including but not limited to the Company's Annual Report on Form 10-K for the fiscal year ended June 30, 2007, its Quarterly Report on Form 10-Q for the periods ended September 30, 2007 and December 31, 2007, and any subsequently filed reports. All documents also are available through the SEC's Electronic Data Gathering Analysis and Retrieval system (EDGAR) at www.sec.gov or from Openwave's website at www.openwave.com.



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