Pactolus Communications, makers of the industry’s most broadly-deployed SIP applications and service creation/delivery solutions, today announced that Primus Canada has successfully launched Telemarketing Guard™, an innovative service that gives customers new control over intrusive telemarketers. Developed exclusively with Pactolus’ SIPdev.org open source/open access service creation environment, Telemarketing Guard now lets Primus customers proactively identify and block annoying telemarketing calls before they become interruptions. Primus expects to offer the innovative service to other service providers such as mobile carriers and MVNOs whose customers are charged for incoming telemarketing calls.
Matt Stein, Vice President, New Technology and Services for Primus Telecommunications Canada Inc., the largest alternative provider of consumer long distance services in Canada, noted: “Telemarketers are rapidly becoming more aggressive, more irritating and potentially more costly than ever. We want to offer mobile users and service providers the new control that Primus customers now enjoy: the ability to intercept and block telemarketing calls at the source, before they create new expense and customer annoyance. We were delighted to virtually eliminate new service development expenses by using the SIPdev.org Open Access/Open Source service creation and delivery resources.”
The Telemarketing Guard service automatically identifies and intercepts suspected frequent, mass telemarketing calls, typically forcing automatic dialer-generated calls to hang up before reaching the consumer’s phone, or provide screening information. Consumers can assign caller status to all incoming calls, ensuring that telemarketing intrusions are completely controlled by the user’s own preferences. Individual consumers then choose whether a particular caller is blocked or sent directly to voicemail on an ongoing basis.
The service was created exclusively with open source/open access resources downloaded free of charge from Pactolus www.SIPdev.org, the industry-first telecom service developer community. SIPdev.org’s freely-available edition of the SIP-based RapidFLEX Service Creation Environment (SCE) and Service Delivery Platform (SDP) provide essentially the full set of resources developers need to rapidly create innovative, media-rich applications. SIPdev.org’s supporting application frameworks, tutorials and other resources help developers quickly gain proficiency and create deployable applications for their markets.
The RapidFLEX SCE’s 400+ objects and user-friendly service design format simplify service creation and customization. The RapidFLEX SDP automatically protects IP voice & multimedia services by transparently integrating key functions critical to sustaining call states, such as 1+1 and N+1 server redundancy schemes that incorporate sophisticated component failover logic, helping ensure the performance and scale of new services.
Pactolus CTO and Founder David Horton concludes: “In the year since introducing the open source/open access SIPdev.org Developer Community, we have been delighted to see world-class service providers such as Primus leverage it to economically create innovative services that maximize customer loyalty.