“San Francisco is beautiful, and we want the whole world to know why,” said Dee Dee Workman, marking her 10th year as Executive Director for San Francisco Beautiful. “If Friedel were alive today, she’d have carried out her campaign online to save the Cable Cars and keep San Francisco beautiful, so that’s what we’re doing. We’re looking for videos that avoid the well-known icons and help us discover the un-discovered icons that make San Francisco beautiful.”

Submitted videos must be no more than one minute long and include the phrase, “Why is San Francisco Beautiful” in their descriptive paragraph for ease of viewing and sorting and also include the URL www.sfbeautiful.org at some point in the video. Three winning videos will be selected: “Best Off-the-Beaten-Track San Francisco Beautiful,” “Best New San Francisco Beautiful Icon,” and “Citizens Working to Make San Francisco Beautiful.” To enter the contest, individuals submitting videos are asked to post their videos online to the hosting site of their choice ( e.g. YouTube, Google Video, Blink, etc.) and email their video link to video@sfbeautiful.org by October 4, 2007.

From restoring landmarks to saving parks, the nonprofit San Francisco Beautiful acts for the benefit of all who live, work and play in San Francisco. Through civic initiatives and outreach, grants, and award programs, San Francisco Beautiful helps ensure that this celebrated City by the Bay becomes even better. On Thursday, October 18, San Francisco Beautiful will hold its 60th Anniversary Celebration and Beautification Awards Dinner in San Francisco City Hall. For the past 35 years, the Beautification Awards have recognized individuals, organizations, community groups, and businesses that improve the quality of life in San Francisco. San Francisco Beautiful was founded in 1947 by City resident Friedel Klussmann, the outgrowth of her successful effort to save the city’s Cable Cars. Her one-woman campaign made possible the preservation of these internationally-beloved icons – the only “Moving National Monument” in the United States. San Francisco Beautiful is the only organization in the City whose sole purpose is to protect and enhance the urban environment: working year round to improve the quality of daily life, strengthen communities, and empower citizens to maintain the character of the city’s parks, neighborhoods and streets.

For more information and to access a podcast interview with San Francisco Beautiful Executive Director Dee Dee Workman, go to www.sfbeautiful.org.