Lyris, Inc. (OTCBB:LYRI) today announced a new pricing structure that bundles all of the core technologies an online marketer needs for one competitive price. The Lyris pricing model disrupts the status quo within the digital marketing sector by making it easier for marketers to get leading point solutions at a great price, while gaining a no-risk, no-cost way to expand and combine other already-integrated solutions.
Lyris made the announcement at the Marketing Sherpa Email Summit ‘08, held here through Feb. 26. The new pricing structure is effective immediately for all new Lyris HQ customers.
For an initial seat price of $299 per month, marketers get a set volume of 5,000 emails each month, along with unlimited use of Lyris’ best-of-breed Web analytics, Web content management, deliverability monitoring, and PPC campaign management technologies. Additional email volume is available on a cost-per-thousand (CPM) basis. Subsequent seats are $189 or less per month depending on volume. A “seat” is one user’s access to the all-in-one Lyris HQ on-demand marketing platform. For more information, visit http://www.lyris.com.
“For the price of one point solution, we’re giving marketers everything they need to be successful online,” said Blaine Mathieu, SVP Marketing, Lyris, Inc. “Marketers know that everything they do online is interconnected – so why should they have to work with disparate technologies and pay extra for each piece? Search ads, landing pages, Web sites and email messaging – they’re all part of the same ecosystem. We’re giving marketers what they need to manage all of this effectively – a product that integrates everything, and a disruptive pricing model that gives them this valuable product at a great price.”
Lyris offers these technologies through Lyris HQ – an on-demand marketing platform that brings together the company’s full suite of marketing technologies into a single sign-on dashboard interface. Lyris HQ incorporates Lyris’s digital marketing solutions EmailLabs, ClickTracks, Hot Banana, BidHero and EmailAdvisor, and is the only solution to give marketers a centralized portal from which to manage all of their core online marketing technologies – with one vendor, one bill and one source for customer support.
“It’s amazing that you make all of this functionality available for the cost of email,” said Bruce Brieve, Ziszor LLC.
About Lyris, Inc.
Lyris, Inc., (OTCBB:LYRI), formerly J.L. Halsey, is a leading marketing technology company that provides hosted and installed software solutions for marketers at mid-size businesses. The company offers marketers an integrated technology platform through its Lyris HQ product and point solutions including ListManager, EmailLabs, ClickTracks, BidHero, Sparklist, Hot Banana and EmailAdvisor. These sophisticated, yet easy-to-use tools provide marketers a suite of best-of-breed applications for managing email marketing campaigns, publishing and managing Web site content, creating landing pages, optimizing Web sites and managing pay-per-click campaigns. Clients include Nokia, Adobe, PalmSource, Johns Hopkins University and Jupitermedia