Some such sites offer individual investigation, a “do it yourself” approach to gathering information that was previously secret or privately held as a professional would. This information can then be used, as an example, in a divorce case or in trying to obtain child support afterwards. The cost of gathering said information would run pretty high if you were to hire a private detective for your personal use. With this software, and at a fraction of the price, you can find out everything you need to know, legally, in much less time then other means.
There are innumerable ways you could use this information to your advantage. If you’re an employer with a handful of applications in hand, you can easily check the validity of their responses by giving them a quick, thorough, and professional background check. Some people do lie on those, or may try to cover up felonies or other sensitive information. You may want to look up a lost friend or find out if your relatives live nearby. Ever wanted to know your family tree? Trying to find a phone number or address? Criminal record? Just browsing the companies in your neighborhood? Really, the uses are quite endless.
You can even find out about yourself. If it gets too personal for you, you can have some of that information removed if you know who to ask. Struggling with debt but the loan companies keep turning you down? There might be something wrong with your credit report that you didn’t know about. If you search up information about yourself, you may be able to fix such things as that. You might be interested in your genealogy and can probably find that out if you look deep enough. If you already have the basics down, it should be a snap to fill in the blanks.