To survive in the competitive U.S. asthma and chronic obstructive pulmonary disease (COPD) market, participants should address the problem of low patient awareness. This issue is a huge cause of concern, since the symptoms for both asthma and COPD often mimic symptoms for other medical conditions. The lack of patient awareness of early symptoms of mild asthma or COPD leads to reduced diagnosis rates, poor disease control, and increased emergency care.
New analysis from Frost & Sullivan (http://www.pharma.frost.com), U.S. Asthma/COPD Market, finds that the market earned revenues of $11.46 billion in 2006 and estimates this to reach $20.21 billion in 2013.
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The number of patients diagnosed with either asthma or COPD expects to continue to increase in the United States. Increased awareness about these diseases and increased screening will contribute to further expansion of the patient population.
Still a relatively unknown disease, the COPD market sector runs the risk of under diagnosis and inadequate funding for research. Despite 13.5 million Americans with COPD and 15 million undiagnosed, COPD receives little financial aid from the National Institutes of Health.
“Diagnosis rates can improve through simple education campaigns designed to increase awareness about the early symptoms and proper care for both asthma and COPD,” says Frost & Sullivan Research Analyst Katheryn Symank. “Patients should educate themselves on the importance of taking their medications regularly to improve patient compliance and decrease emergency care.”
The escalation in the patient population and the development of innovative products that address unmet needs expects to drive growth in this market and create opportunity for revenue expansion.
The market recently witnessed the introduction of devices such as the first nebulized long-acting bronchodilators and products with once-daily dosing. Combination products have great success as well; this occurs when two medications combine to form one fixed product. These collaborative ventures have become popular, particularly among market entrants.
While the swelling patient base in the asthma and COPD market assures market participants of opportunities, product innovation will help pharmaceutical companies and device manufacturers tap it. Companies have invented user-friendly drug delivery devices that comply with the stringent regulations of the Food and Drug Administration (FDA).
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