Do marketers in the Lifestyle and Interior Design category really care about Web 2.0 and are they doing anything about it? If you ask the branding experts at North Star Marketing, the answer is a resounding "No... but they should."

So, North Star has set out to do something about that by offering a one-hour teleconference on January 21, 2008 from 4:00 - 5:00 p.m. (EST).

"We're getting lots of questions about Web 2.0 from our clients," noted Bowen Smith, Executive Vice President at Lancaster, PA-based North Star Marketing. "But we see a lot of marketers who don't understand the power of Web 2.0 - mostly because they haven't been able to wrap their heads around it because it's been somewhat nebulous and dynamic."

Smith notes that there's a lot of confusion about what Web 2.0 means and why it is a critical competitive advantage for every company.

"The tactics included in the Web 2.0 suite produce results and create more meaningful relationships. We know that marketing is changing and Web 2.0 is helping to accelerate that change," added Mary Anne Piccirillo, Brand Specialist and Director of Public Relations at the firm. "So, we wanted to share our knowledge with marketers who are in the lifestyle category and clue them in to what they can do with these amazing tools. Web 2.0 is a god-send for every size company and can really expand the reach that a lifestyle products company can have."
North Star Marketing is offering a one-hour teleconference specifically for lifestyle products marketers on January 21, 2008 from 4:00 - 5:00 p.m. (EST). The teleconference will cover the basics of Web 2.0 and will give the participants the opportunity to learn how to get started with Web 2.0 tools.

"The entire range of Web 2.0 tools should be investigated by all marketers. From blogs to social networks to WebPR, RSS feeds and the growing use of video, manufacturers shouldn't miss the mark on these web "accessories," noted Smith. "What's critical here is that everything is trackable and therefore accountability is paramount."

For more information and to register for "What is Web 2.0 and Why Should Your Lifestyle/Interior Design Products Company Care?" go to North Star Marketing and click on the Teleconference Registration button.

North Star Marketing is a leading marketing and branding company helping companies build stronger, more competitive brands. More information on the company can be found at North Star Marketing