New Years Eve has transformed into a competition of the massives -- big-ticket events that leaves partygoers standing shoulder to shoulder against "thousands of their closest friends", packing in the crowd into another mainstay venue of bottom shelf booze and cheap appetizers. What started as a NYE specialty has now become commonplace to every other week of the year.
House of Glam, a subsidiary of Climax Global, has taken a step back to refocusing on atmospheric transformations and sensory enhancements, the details that truly make a NYE event unique. Glam is the leading events production company for niche Hollywood, a specialty production house led by Carl Choi and Ben Tran. Running Los Angeles nightlife for over a decade, Choi and Tran knew that this NYE had to be about turning an illusion into reality.
"Not surprising, the women of this town rule our events -- so we listen intently to their wishes. Successful, stylish, smart and beautiful, they are always looking for ways to bring enhanced value to their party lifestyle. They want experiences that make them feel like they've been whisked away to Paris or taken to the Taj Majal. We focus on creating a sense of grandiose glam," remarked Choi.
House of Glam is creating an experience that exudes elegance, intimacy and glamour -- all to benefit a very noteworthy and LA-centric cause, the Little Tokyo Service Center. The theme of the event "Surface" plays on the underwater submersion and fantasy of a present day Atlantis. Glam also plans to take this year to another, more virtual level, by featuring a live broadcast of their New Years Resolution Confessionals on Xanga.com. Members will log in even before the event begins to get a preview of the night. Throughout the evenings, visitors can follow the festivities, watch their friends' videos and have live interactive chats with them.
"This time around we took a step back to refine the tiny details that matter," said Tran. "With water illusion walls, giant aquatic ice sculptures, flowing waterfalls and themed entertainment. Our NYE event will feature an appearance by FM (Fareast Movement), Power 106's DJ Virman and Glam's DJ Quickie, and a French fusion menu by Akira Hirose of Maison Akira."
The event is co-hosted by partners Party Til AM, Xanga.com, Asian Professional Exchange (APEX), the Little Tokyo Service Center (LTSC) and the Taiwanese American Professionals (TAP). Contributors include Verizon Wireless, Universal Records, Warner Brothers Home Video, Budweiser, Tokyo Pop, The Little Bra Company and Catch Music Group.
Surface will be held at Vibiana (210 S. Main St., Los Angeles), in the heart of hipster downtown Los Angeles, beginning at 9pm. Tickets to Surface NYE Event hosted by The House of Glam are available online at www.thehouseofglam.com, starting at $80. VIP packages are also available.