NewHope Bariatrics announced today the appointment of Holley P. Malia as its Chief Marketing Officer. Malia is a 15-year marketing veteran with a unique mix of medical and consumer experience. Over the past eight months she has worked closely with NewHope Bariatrics as a marketing consultant.
“As our company has moved from the initial development phase to multiple weight-loss surgery center partnerships, we felt it was critical to turn our relationship with Holley into a full-time position,” said David Crane, NewHope Bariatrics President and Chief Executive Officer. “We’re thrilled that Holley has agreed to take on this new and challenging role in our organization.”
In her expanded role, Malia is responsible for the strategic oversight and day-to-day management of the company’s patient acquisition and brand management programs, in addition to the support of its strategic planning efforts.
In 2006, Malia was named Medical Marketer of the Year by the Medical Marketing Association for her innovative direct-to-consumer campaign geared to educating patients about a safer, less invasive weight-loss surgery treatment: The LAP-BAND® System.
Before her work with NewHope Bariatrics, Malia served as the Director of Global Brand Management and Director of Marketing for Allergan Medical, a division of Allergan Corporation (NYSE: AGN) specializing in obesity interventions. There she was responsible for the overall vision, direction and implementation of all marketing and communications programs around the LAP-BAND System. Before joining Allergan, Malia worked in the product management, marketing and public relations areas for several publicly traded medical device companies. She also worked with marketing communications agencies, working with clients in the consumer goods, hotel and resort, technology, and insurance sectors.
“Holley’s extensive knowledge of the obesity market, along with her multi-faceted marketing experience, will be invaluable as we build our presence in our existing markets and develop new ones,” Crane said. “Her experience in this space is almost unmatched, and we expect her leadership to create world-class marketing programs that drive additional growth and profits for the company and solidify our leadership position.”
NewHope Bariatrics (Charlotte, N.C.) develops and operates ambulatory surgery centers in partnership with highly regarded Bariatric surgeons that serve the needs of the seriously overweight. The NewHope Bariatric centers focus on adjustable gastric banding procedures (primarily the LAP-BAND® System), delivering compassionate care, excellent clinical results, and superior patient satisfaction ratings. For more information, visit www.newhopebariatrics.com.