New World Pasta has awarded New York based digital communications agency, Millennium Communications, the Interactive Agency of Record assignment for their roster of brands. New World Pasta selected Millennium after a rigorous Agency review process that began last year.

"New World Pasta selected Millennium Communications to develop its on-line presence based on the Agency's experience in developing dynamic on-line communities of interest for national and multi-national consumer packaged goods brands as well as its ability to provide integrated marketing solutions," said Dave Heimbecker, Director of Marketing for NWP, "We are excited about our partnership with Millennium and launching an exciting web experience for our pasta consumers."

As their first assignment, Millennium will develop websites for New World Pasta, its regional white pasta brands as well as its national brands, including Ronzoni Healthy Harvest® and Ronzoni® Smart Taste™.

"Our goal is to create a community of people who share a passion for pasta and family traditions. We look forward to extending their brand's richness onto the web and working with their other agencies to bring an integrated message to the consumer," said Pat Macri, President of Millennium Communications, " We could not be more pleased with the assignment of Interactive AOR for New World Pasta," said Pat Macri, President of Millennium Communications.

About Millennium Communications
Founded in 1993 and based in New York, Millennium Communications is an integrated communications company specializing in on-line marketing, advertising and promotion, interactive development and managed hosting. Their multidisciplinary staff works together to bring a broad range of skills to every partnership to deliver superior results. In addition to New World Pasta, Millennium works with Chase, Hyatt, George Weston Bakeries, among others.

Visit Millennium Communications at www.millenniumweb.com to explore how Millennium can help your company enhance its interactive marketing efforts,

About New World Pasta
New World Pasta is a leading marketer and supplier of dry pasta and noodles in the United States, and dry pasta, noodles and rice in Canada. New World Pasta has such leading brands as Ronzoni®, San Giorgio®, Ronzoni Healthy Harvest®, Ronzoni® Smart Taste™, Skinner®, Creamette®, Prince®, American Beauty®, P&R®, Light 'N Fluffy® and Mrs. Weiss'®. New World Pasta has over 600 employees in the United States and Canada.