Akzo Nobel Decorative Paints today announced the launch of a dynamic new pack design for their Flood brand, enhancing its retail presence as well as effectively educating and informing consumers on their exterior wood care options. The new packaging look was designed to create a uniform family look and consistency to improve Flood’s merchandising strength and stopping power, while also supporting Flood’s brand positioning as The Wood Care Specialist.
The new Flood labels were developed with a clear information hierarchy to make it easier for consumers to decide which solution is right for them. Product names and descriptions are boldly identified to make them more distinct, and each product is set apart through color accents in the name and on graphic elements, as well as through photography. The decision making process is further simplified with the inclusion of key product information such as where products should be used, features, benefits and guarantees. Also, the new Flood label design is bilingual with Spanish text. Although the labels are new, the same high quality, superior performance product is still inside the can. The new labels will hit retailer’s shelves in the 2008 selling season.
“With numerous, confusing exterior wood care solution options available on the market, the product decision making process can be a frustrating, time-wasting experience for do-it-yourselfers and professionals alike,” said Gerry Koutavas, Director of Sales and Marketing, Wood Care Coatings, Akzo Nobel Decorative Paints, USA. “Our new labels create a cleaner, uniform look that will improve the overall on-shelf presence for retailers, and make it quicker and easier for consumers to choose a product to create the look they desire. Our new pack design also supports the Flood heritage as The Wood Care Specialist, giving consumers the confidence to depend on Flood products for their exterior wood care projects.”
For more information, call (800) 321-3444, or visit Flood’s web site at www.flood.com
About Flood
Founded in 1841, Flood, a brand of Akzo Nobel Decorative Paints, is a leading producer of specialty coatings and paint additive solutions for consumer, commercial and industrial applications. Flood products are designed for exterior use to restore, protect and beautify natural woods and other challenging surfaces. They are available at more than 25,000 retail outlets throughout the world. A commitment to high quality is the reason nearly one-half of all paint contractors in the United States choose products from Flood, The Wood Care Specialist.
About Akzo Nobel
Akzo Nobel, based in The Netherlands, serves customers throughout the world with coatings and chemicals products. Its history can be traced back as far as the late 1700s. With more than 200 years of experience in the development and manufacture of coatings, Akzo Nobel is the world’s leading coatings company. It currently operates more than 350 facilities in 80 countries and employs more than 64,000 people worldwide