DNA Beverage Corporation (Pink Sheets:DNAB) makers of DNA Energy Drink, the new and great tasting favorite of action sports enthusiasts and fans, today announced industry veteran Russ Rickon has joined the company as Vice President of New Business Development. Russ joins DNA after a distinguished career of having built brands, working directly with distributors in several capacities including as a broker and a distributor himself and in product development and market implementation. In all, Russ has spent more than thirty years in the beverage industry in virtually every capacity the business has to offer.
“I’ve joined DNA Energy Drink because I believe in the product, the personnel and the presentation of the product in the marketplace,” said Russ. “I believe DNA Energy Drink has all of the ingredients for success; from superior taste to its management and complete marketing programs, it is very well positioned for growth. I look forward to the challenge of working with an up and coming brand and taking it to the next level.”
“Russ’ arrival at DNA demonstrates that industry vets who know what it takes to be successful in the energy category know we’re the real deal and we’re in it for the long haul,” said Darren Marks, President of DNA Energy Drink. “Russ is another critical hire for the DNA team and we look forward to expanding our presence in additional markets through his expertise and contacts. We’re pleased to welcome him.”
About DNA Energy Drink
DNA Energy Drink is a product of DNA Beverage Corp. and its roots are in the action sports world of athletes who created the drink. DNA Energy Drink is a high quality beverage manufactured to exact standards to achieve superior taste with a formulation that taps into the body’s seven energy sources to maximize energy and improve awareness. DNA Energy Drink comes in 16 oz. cans in flavors including Lemon Lime, Citrus and Citrus Sugar Free and retails for a suggested retail price of $1.99.
True to its action sports roots, DNA Energy Drink has earned national recognition through its title sponsorship of the DNA/Butler Brothers Racing Team where it competes on a world-class level in Supercross and Motocross, reaching millions of fans and viewers. DNA Energy Drink can also be found in other action sports such as Surfing, BMX, Wakeboarding and Skateboarding and its athletes are recognized stars in their own right. DNA has strong recognition in action sports and stores that support these athletes and sport participants and is a regular at skate parks. Its 53 ft. DNA branded semi-trailer is a regular at events all over the country and regularly supports its retailers and distributors.
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