National Lampoon, Inc. (AMEX:NLN), the most widely recognized brand in comedy, today announced that it has acquired the website CollegeHangover.com (www.collegehangover.com) for an undisclosed sum. CollegeHangover.com, which launched in 2005, allows users to browse and contribute to galleries of user-submitted photos and videos. The site is moderated by its college student editors, who also post their own original photos and videos.
Prior to the acquisition, CollegeHangover.com had been part of the Drunk University Network, the college-male targeted sibling of the National Lampoon Humor Network, the most trafficked humor websites on the Internet, with over 6 million unique visitors and, according to Comscore, over 100 million pageviews on a monthly basis.
“CollegeHangover has been a strong partner in our Drunk University Network, and we have enjoyed working with founder Chad Huntley,” said National Lampoon Chief Executive Officer Daniel Laikin. “Its content has been very popular with National Lampoon’s college age fans, and we are excited to expand our relationship with the site.”
“Being involved in the Drunk University Network has been a great experience, but I am very excited that National Lampoon has decided to acquire CollegeHangover.com. I know that the company has the brand recognition and resources to continue to build upon the site’s traction and momentum,” said Huntley.
“We are looking forward to putting the weight of the National Lampoon brand behind CollegeHangover and we welcome Chad to the National Lampoon family,” said Laikin. “As part of our expanding digital strategy, we intend to continue to use the National Lampoon Humor Network as an incubator, both for content to be used across National Lampoon’s media platforms, as well as for additional future acquisitions. This acquisition is part of our strategy to aggressively build our online audience, by transactions such as this one, and through the launch of new websites,” he added.
About National Lampoon
National Lampoon, Inc. (AMEX:NLN) has been a dominant force in the US comedy world for almost 40 years, and is currently active in a broad array of media and entertainment segments. These include feature films, television programming, online and interactive entertainment, home video, audio, and book publishing. The Company also owns interests in all major National Lampoon properties, including National Lampoon’s Animal House, the National Lampoon Vacation series and National Lampoon’s Van Wilder. National Lampoon reaches nearly one in four of all 18 to 24 year old college students in America today. The Company has three core operating divisions: National Lampoon Films, which includes production along with theatrical and video distribution of feature films; College Marketing Division; and National Lampoon Networks, providing humor content through a number of platforms. These include its National Lampoon College TV network, the National Lampoon Humor Network - the most trafficked humor sites on the web, Toga TV.com - the company’s broadband channel, and the new National Lampoon Video Network, which includes channels on YouTube, AOL, Yahoo, Joost, and a number of digital video platforms across the Internet. These are all anchored by the award winning comedy website www.nationallampoon.com