The primary rule of gifting men is to think about what they want, not necessarily what they need. Sure, a package of boxer briefs may be practical, but they shouldn’t be the stocking-stuffer of choice. Now is the time to indulge men with some items on their wish lists and with other items that pamper. Here are some ideas to get you started.

Go with creature comforts in clothing: In your eyes a cashmere mock turtle-neck sweater and trousers may be what you want to see your man wearing, but is he more of a ribbed henley and jeans sort of guy? Don’t try to play dress-up around the holidays. He’ll be less likely to look for a gift receipt for gift returns if you choose items he’ll actually wear. There will be plenty of other opportunities to suggest a new wardrobe, perhaps when you’re on a shopping spree together.

Electronics are a can’t-miss: What guy doesn’t go ga-ga over gadgets? Chances are if you wrap up one of the latest flat-screen high-definition televisions you’ll be put up on a pedestal. Whether the man in your life likes watching sports, is a movie buff, or tunes into those animal channel documentaries, a new TV will help him enjoy his hobbies even more. If a TV is a budget-buster, think of other “toys” he might enjoy: a navigation system for the car, MP3 player, PDA, or a video-game system are all good choices.

‘Scent’sational options: Even if they don’t want to admit it, most men know that smelling good definitely makes them more attractive to women. That’s why a gift of cologne, scented shower gels and more will be appreciated. For years BRUT® has been one of the best-selling and most popular fragrances on the market. For the holidays, they offer a series of gift packages perfect for the man in your life. These fresh, masculine collections feature must-have wearable classics for men. Choose from the original fragrance, blending confident notes of lemon, anise, basil and lavender, among others. Or try BRUT Revolution’s crisp citrus and cypress scents. To learn more, visit www.brutworld.com or www.brutrevolution.com.

Embrace his hobbies: Tickets to a game for the sports fan; knives or lures for the outdoorsman; new computer equipment for the techy — keep hobbies in mind when selecting gifts. They’ll make finding something he’ll love that much easier. Steer clear of “project-related” gifts that imply you want something done around the house. Tools are good for the handy-man if working on “stuff” is his idea of a good time. But giving a circular saw because you want an addition built onto the house may be sending the wrong holiday message.

Gifting men doesn’t have to be a mystery. Just keep in mind his likes and interests and you’ll achieve success