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MySpace Users Set to Increase Pick Up Power with Exclusive Videos from Acclaimed Bestselling Author Neil Strauss
Publish Date : 12/18/2007 6:43:00 AM   Source : Networking News Onlypunjab.com

MySpace, the world’s most popular social network, today announced a content deal with Harper paperbacks and bestselling author Neil Strauss (The Game). Starting today, the MySpace community can view weekly video episodes that explore the false myths of dating from Strauss’s new book Rules of the Game. The videos, created exclusively for MySpace, can be seen on MySpaceTV (www.myspacetv.com) and on Strauss’s official MySpace profile (www.myspace.com/neilstrauss).

“Our users are avid readers, with a thriving book community, and MySpaceTV is glad to give authors like Neil Strauss a platform to get their great work out there in creative and intelligent ways,” said Jason Kirk, Director of Marketing and Content for MySpace.

Each of the eight weekly episodes will be approximately three minutes long and feature David Faustino (“Married with Children”) and Corin Nemec (“Parker Lewis Can’t Lose”) acting out a “rule” from the new book with a mission at the end of each ”rule.” At the conclusion of each video Strauss will explain more about the “rule” featured in Rules of the Game and challenge the MySpace community to incorporate it into their own dating lives that week. The first mission regards stepping outside of the dater’s comfort zone.

“MySpaceTV has enabled me to not just tell people how it’s done with a book, but to also show them with videos of real-life interactions. After watching David Faustino get actual phone numbers with, for example, his identity concealed, his hands tied, and his mouth duct-taped, no guy should ever have to fear approaching a woman under normal circumstances again,” said Neil Strauss.

The series aims to connect with MySpace users through interactive video posts to the author’s profile reporting their personal experiences using the “rules”. Every week, Strauss will choose one user who submits the best video of the week to win different prizes, such as a one-on-one dating consultation with him. In addition, the user who undergoes the most impressive transformation wins a free ticket and travel to Strauss’s next Stylelife Academy seminar. The Rules of the Game series will culminate on Valentines Day with a special video from Strauss.

“The partnership between Harper paperbacks, MySpace, and Neil Strauss is not just unprecedented, you can say that it’s the perfect date,” said Cal Morgan, Vice President Editorial Director of Harper paperbacks, publisher of Rules of the Game. "Neil has always been a master at finding new ways to reaching his fans, and these videos are a great way to help them make the connection. Oh, and they're also a riot."

In addition to promotion on MySpace, every copy of Rules of the Game sold will have a MySpace sticker on the book jacket driving people to Strauss’s profile – marking the first time MySpace has participated in this type of promotion.

MySpaceTV (http://www.myspacetv.com) is an integrated component of the company’s worldwide community and content platform, continuing the evolution of the company’s video offering by aggregating the best elements of video and empowering MySpace users to view, create, and share videos in new ways throughout the community. Localized versions of MySpaceTV are available in seven different languages across 20 territories including the United Kingdom, France, Germany, Australia, Ireland, Spain, Italy, Mexico, Switzerland, Austria, Canada, Netherlands, New Zealand, Japan, Sweden, Latin America, Denmark, Norway, Finland and Brazil.

About MySpace

MySpace, a unit of Fox Interactive Media Inc., is the premier lifestyle portal for connecting with friends, discovering popular culture, and making a positive impact on the world. By integrating web profiles, blogs, instant messaging, e-mail, music streaming, music videos, photo galleries, classified listings, events, groups, college communities, and member forums, MySpace has created a connected community. As the first ranked web domain in terms of page views(a), MySpace is the most widely-used and highly regarded site of its kind and is committed to providing the highest quality member experience. MySpace will continue to innovate with new features that allow its members to express their creativity and share their lives, both online and off. MySpace’s international network includes localized community sites in the United States, France, Germany, Australia, Ireland, Spain, Italy, Mexico, Switzerland, Austria, Canada, Netherlands, New Zealand, Japan, Sweden, Latin America, Denmark, Norway, Finland and the United Kingdom. Fox Interactive Media is a division of News Corp. (NYSE:NWS) (NYSE:NWS.A) (ASX:NWS) (ASX:NWSLV).

(a) Among the top 2000 domains comScore Media Metrix, November 2007. For more information on comScore Networks, please go to http://www.comscore.com.

About HarperCollins Publishers

HarperCollins, one of the largest English-language publishers in the world, is a subsidiary of News Corporation (NYSE:NWS) (NYSE:NWS.A) (ASX:NWS) (ASX:NWSLV). Headquartered in New York, HarperCollins has publishing groups around the world including the HarperCollins General Books Group, HarperCollins Children’s Books Group, Zondervan, HarperCollins UK, HarperCollins Canada, HarperCollins Australia/New Zealand and HarperCollins India. HarperCollins is a broad-based publisher with strengths in literary and commercial fiction, business books, children's books, cookbooks, mystery, romance, reference, religious and spiritual books. With nearly 200 years of history HarperCollins has published some of the world’s foremost authors and has won numerous awards including the Nobel Prize, the Pulitzer Prize and National Book Award, the Newbery Medal and the Caldecott. Consistently at the forefront of innovation and technological advancement HarperCollins is the first publisher to digitize its content and create a global digital warehouse to protect the rights of its authors, meet consumer demand and generate additional business opportunities. You can visit HarperCollins Publishers on the Internet at http://www.harpercollins.com.

About Neil Strauss

Neil Strauss is the author of the New York Times bestseller The Game, and the co-author of four previous bestsellers: How to Make Love Like a Porn Star (with Jenna Jameson), The Dirt (with Motley Crue), Don’t Try This At Home (with Dave Navarro), and The Long Hard Road Out of Hell (with Marilyn Manson). He is also the co-author, with Bernard Chang, of the satirical graphic novel How to Make Money Like a Porn Star, which has been banned in Singapore. Under the alter ego “Style,” he achieved the unexpected distinction of being named the world’s greatest pickup artist three years in a row. Strauss lives in Los Angeles, CA, where he is already at work on his next book, underground in a new secret subculture.  



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