UpSNAP, Inc. (UPSN:OB), (www.upsnap.com) the premier provider of free mobile search and streaming mobile audio entertainment and go2 Media™ (www.go2.com), a company focused on the growing user demand for more localized, personalized mobile content, today announced a partnership to further integrate UpSNAP's vast audio services into the go2 mobile portal for the benefit of go2's base audience of millions of U.S. mobile consumers.
UpSNAP and go2 Media are partnering to deliver go2 users an integrated WAP/audio service of select audio content across virtually all wireless carriers in the U.S. The initial offering utilizes go2's one-touch calling feature to provide mobile users with quick access to audio recordings of current sports stories, scores and news. The recordings are updated several times a day.
"Teaming up with go2 Media enables UpSNAP to broaden the reach of its vast range of audio content with distribution through many carriers," said Tony Philipp, chairman and CEO of UpSNAP, the largest wireless radio network in the nation. "This is just another way UpSNAP is making it easier for mobile users to have access to many different types of rich media content while on-the-go."
The expanded service will be easy to reach on go2 with any web-enabled cell phone, PDA or pager. The audio service is expected to be available to mobile users by the end of December, and will include a variety of timely, fun and interesting audio clips that cover sports, music, news and entertainment.
"Mobile broadband is allowing users to access relevant content wherever and whenever they want it, and today's mobile user is becoming increasingly demanding in terms of its content wants and desires," said Lee Hancock, Founder of go2 Media. "Partnering with UpSNAP for its complete offering of audio services allows us to provide millions of go2 users with 'on demand' access to a highly distinctive and desirable array of information."
Just last month go2 Media was created through the combination of go2 and 80108 Media, fusing two powerful content and technology platforms to the benefit of its consumer base. UpSNAP represents another important step to broaden go2 Media's mission of providing personalized, localized content specifically for mobile consumers and their unique information needs.
About go2 Media
go2 Media™ is a mobile media company that enables carriers and advertisers to deliver a content-rich, personalized and hyper-local experience to all mobile subscribers. The company has longstanding relationships with carriers and advertisers; industry-leading deck placement, traffic and advertising-supported content; a network of localized, personal mobile correspondents; and multiple platforms for content delivery. go2 Media is headquartered in Boston, Mass. with offices in Santa Ana, Calif. For more information, visit www.go2.com.
go2® and the family of terms carrying the "go2" prefix are registered and unregistered trademarks or service marks of go2 Media™.
About UpSNAP, Inc.
UpSNAP, Inc. (NASDAQ: UPSN.OB) is the leader in mobile search and live mobile audio entertainment. With a rich library of branded multimedia content and true mobile search technology, UpSNAP effectively delivers compelling mobile content to consumers, including text and audio content from major entertainment companies in sports, news, music, and information.
A 2007 Blue Diamond Award winner from the Charlotte Chamber Information Technology Charlotte (ITC) council, UpSNAP offers both branded and white-label services that can be licensed by wireless carriers, service providers, and content providers who wish to incorporate text and streaming audio capabilities into their existing product and service offerings. Visit www.upsnap.com for more information.
UpSNAP & go2 Contact:
Wendy Headrick Kirsten Woodard or Kathrine Dela
UpSNAP, Inc. Global Results Communications
704-895-4121, x100 +1 949 608-0276