Current State of Mobile Marketing

Current headlines prove that mobile marketing is on the rise, according to a 2008 Q1 report by ABI Research Group. Particularly, there is greater awareness and adoption of feature-rich phones and applications, leading customers to want more power over the content on their devices in an otherwise “operator-controlled” environment.

"With increasing importance of mobile to consumers, now more than ever, brands need a trusted and experienced partner to deliver mobile campaigns that enrich the consumer experience. Air2Web is that mobile marketing partner," says Bill Jones, president of Air2Web. "Our new agency strategy takes mobile marketing to the next level and increases awareness among a broader audience. This, combined with our renewed focus on specific vertical markets, will provide tremendous value to the big brands.”

Agency Strategy & Focus on Verticals

With the new team, Air2Web has launched its new Agency Programs practice. As the first mobile marketing company to dedicate resources specifically to assist agencies with providing mobile marketing services to their clients, Air2Web is creating a deeper relationship with multiple agencies. The new Agency Programs practice is explicitly focused on cooperating with – not competing with – marketing agencies. The Agency Programs team will offer agencies of all types (marketing, PR, interactive, advertising), technology services and best practice consultancy on ideation, implementation and more. This further provides brands access to mobile marketing thought leadership, directly or via their agencies.

Additionally, Air2Web is strengthening its vertical market focus, emphasizing mobile marketing solutions for carriers, content providers and brands across financial services, retail, CPG, food & beverage, insurance, and media & entertainment, among others.

Background on Team

Bill Jones, now spearheading Air2Web as the company’s president, is responsible for driving the company's strategy and execution. Prior to his new role, he served as Chief Marketing Officer for Air2Web since joining in May 2007. With more than 20 years of software and mobility experience, he has held various marketing and executive positions with Nokia, Intellisync, Synchrologic, IBM, Lotus and Samna.

Don Dysert, Air2Web's new Chief Financial Officer, has more than 25 years of financial experience. He joined Air2Web in November 2007, and will help shape the company’s strategic financial plans and accounting practices. Prior to Air2Web, Dysert served as CFO for two local Atlanta, privately-held, venture-backed software companies, Scentric, Inc. and Marc Global Holdings, Inc.

Scott Foernsler has been named Senior Vice President of Marketing and Agency Programs, responsible for driving brand awareness, leading the global Agency Programs practice and overseeing all corporate marketing. He brings more than 22 years of experience in shaping distribution channels, corporate development and overall sales strategy. Previously, he ran global sales for Air2Web and held numerous management and sales positions with WebTrends, DoubleClick and Siebel Systems.

Air2Web’s existing executive team includes Senior Vice President of Sales Len Emmick, Chief Technology Officer Dale Gonzalez, Senior Vice President of Corporate Development Jay Sheth, and Senior Vice President of Customer Operations Kyle Truax.

About Air2Web

Air2Web is a leading mobile marketing service provider for agencies, brands, content providers and carriers. The Company has created thousands of marketing campaigns to promote major brands, provide a variety of goods/services, and offer a new level of customer service, enabling clients to better promote, service and transact with their customers via mobile devices. With headquarters in Atlanta, Air2Web has connectivity into virtually all U.S. wireless operators. Air2Web is at the forefront of connecting marketers to mobile subscribers on a global scale, including such customers as The Weather Channel, Procter & Gamble, Traffic.com, AT&T and UPS.