Downloading a CellBook™ is as easy as sending a sms-text message. A user simply sends a keyword to a mobile short code, a CellBook™ link is then delivered to the phone, the user click on the link and downloads the CellBook™, the download process literally takes seconds and the book is stored on the phone itself or on the phone's memory card. CellBook™ technology works on about 95% of mobile phones in the market. Publishers do not pay for making their books available via the CellBook™ technology. Luxverbi Publishers, one of South Africa's largest Christian Publishers and part of Africa's media giant, Media24 with an annual turnover of close to $ 1 billion implemented the CellBook technology through Luxverbimobile located at www.luxverbimobile.co.za. Cellbook is in the process of developing a range of new technologies that will change the face of mobile book publishing.

"We are excited about the CellBook™ technology as it allows every mobile phone subscriber the possibility to read an entire book on a mobile phone, ChristianMobile was the first company in the world to deliver the whole Bible on mobile phones via text-sms and distributed more than 50 000 Bibles, Testaments and Individual Bible Books through this medium in South Africa alone. Solly Ozrovech, renowned South African and international author became the first South African author to publish a book on a mobile phone and we were honoured to have played a role in making this possible utilizing the CellBook™ technology, even more remarkable is the fact that the first complete Book ever delivered via premium sms-text message in the world was the oldest, first printed and all-time bestseller, the Bible," said Bertus Preller Marketing Executive at ChristianMobile one of CellBook's distributors.

The CellBook™ technology have been adopted by some of the largest Christian and secular publishers in South Africa such as Lux Verbi Publishers, Struik Christian Books and New Holland Publishers who have already distributed more than 2000 books through this medium in the first week of the launch. The possibility to distribute books on mobile devices opens up new and untapped revenue streams for Publishers and enables them to monetize content in a dynamic way in a world where the mobile phone has become the world's most popular digital device. We have engaged with some of the world's largest publishers to create CellBook™ versions of a host of exciting Christian and secular book titles, our aim is to have 500 book titles available for download by July 2008," said Pieter Traut Director at CellBook.

About CellBook (Pty) Ltd

CellBook is a dynamic, company started in 2007. CellBook is a complete solutions provider for unleashing the potential of book publishers in the mobile market. Our innovative technology CellBook™ and SellBook™ allows book publishers to effortlessly reach billions of mobile users with a highly optimized mobile book user experience, bridging the gap between publishing in print and publishing on mobile phones. CellBook develops its own software products and solutions in house from the ground up, ignoring the conventional, bridging the digital divide to provide flexible, efficient solutions, tailored to our customer's needs. By tracking emerging technologies, we are able to improve the quality service, system integrity and customer value.

About ChristianMobile

ChristianMobile™ is a leading distributor of mobile content for the Christian community. ChristianMobile™, founded during August 2004, was the world's first Christian mobile content subscription service and is based in Cape Town, South Africa with partnerships across the globe. ChristianMobile™ is the mobile applications developers of 141 Bible Societies across the globe and distributes mobile content such as ring tones, a wide variety of Christian wallpapers, animations and daily inspirational services such as devotions, prayers, verses, quotations, music videos and the Bible and pioneered the development of VirtualBible™ on mobile phones, the first ever commercially available java format of the Bible delivered by premium text/sms to a mobile handset.