Today's mobile calling plans offer economical local and domestic calling plans while international long distance calling is still prohibitively expensive -- especially when roaming. Unfortunately, more cost-effective solutions for mobile users, such as calling cards and fixed-mobile convergence, are cumbersome and protract the calling process. On the other hand, the Smartphone applications provide an extremely simple and straightforward way to make long distance calls while, at the same time, realizing significant cost savings.

A User accesses the Smartphone Calling Card and Callback applications through a voice tag, speed dial, or through the Windows® Start menu. Simply select the desired destination party directly from the Contact list or by direct dialing the number to initiate the calling card or callback request. With the calling card application the call is made immediately and the application handles the sending of caller authentication, login and destination information. With the callback application, after the request has been made, in mere seconds the mobile subscriber's phone will ring and he will be connected to the desired party. By offering applications that are so tightly integrated into the phone, mobile users can now make international long distance calls in the same manner -- and with the same quality -- as regular calls but at significantly lower cost. In addition, next-generation service providers are able to drive additional revenue and margin to their networks by capturing long distance traffic that is currently being serviced by mobile carriers. The Talking SIP solution can service calling card and callback requests from mobile subscribers located anywhere in the world -- thus removing any and all geographic boundaries to the service provider's target market.

Microsoft's worldwide converged mobile device shipments grew 135% (year over year) in 2006, according to leading IT market research and advisory firm IDC. The industry is quickly taking notice of Microsoft in the wireless arena and realizing the business benefits of Windows Mobile® devices -- resulting in IDC's expectation that Windows Mobile will experience the largest growth of any mobile operating system worldwide, at 75.6%, through the year 2010. With Microsoft's growing market share of the mobile smartphone market, there is tremendous opportunity for these applications and to the service providers that implements them into their networks.

"The integration of Talking SIP into the Microsoft Windows Mobile® Smartphone 6 platform offers a compelling service to mobile subscribers with tremendous cost savings while providing next-generation service providers with the opportunity to capture additional traffic and revenue to their networks. Our integration into the Windows Mobile® Smartphone platform further exemplifies our commitment to continually provide innovative solutions that reduce customer churn, drive revenue, and increase margin to the service provider network," said Barry Sher, Vice-President of Business Development, IVR Technologies, Inc.

About IVR Technologies
IVR Technologies is an advanced software development company emerging as a leader in the SIP space for Voice over IP enhanced services and real-time billing.