It's a challenge we face every year -- what to do about gifts for Christmas. Our loved ones and friends need some TLC, but how best to show it? Creativity and innovation expert Gregg Fraley put together some fun and thoughtful ideas for everyone on your gift list, items that are great for even the thinnest of budgets and more meaningful, too.

Fraley said, "It's daunting; it's complex; and it is often something we find hard to be inventive about. Panic, procrastination, and, yes, fear get in the way of creative thinking. You don't have to buy something awful just to cross someone off your list; there is no heart or creativity in that."

He adds, "First, get out of panic mode and start thinking creatively by writing down some facts and feelings you have about each person. Keep a little notebook for your creative gift project. Jam ideas at every odd moment of the day, look to those facts and feelings for in. If you stay after your personal brainstorming for a few days, you'll get breakthrough ideas. Finally, take action now on those ideas and you'll get through the season without last minute hysteria."

Fraley's approach offers some creative ideas to address the Christmas Challenge. It's not about money; it's about creative thinking! Following, in no particular order, are 23 creative ideas for this year's holiday gifting challenge:

1. Write Something Personal in a Well-Selected or Handmade Card. Christmas cards seem to be diminishing as a tradition, but why not make a card a very personal and meaningful gift? Don't just sign your name, write a real note. If you have time, make a card yourself. I have an old friend that makes a simple card every year from simple white card stock. He does a simple design in two colored pens and it's beautiful in its simplicity. I look forward to seeing his new one every year. In your note be generous with your love, affection, and acknowledge what that person means to you. Share your heart and you'll touch theirs.
2. Send Pictures. Pictures are personal and make meaningful gifts. Find, or create, a really good photograph for your inner circle. The web makes it easy to post pictures for sharing, and you can do that, but an old-fashioned printed photograph is something that is treasured. There are a lot of interesting ways to print photographs these days, like printing on canvas or sepia-toned paper. Matting and framing can formalize the gift further.
3. Create a Cool Package of Themed Stuff. Combine several small gifts into a cool package designed around a person's interests. There are some clever combinations out there. For instance, how about a bag of fine coffee beans, ground to your friends' coffee maker style, with a mug of their favorite sports team (or fine artist, cat, dog, inspirational message…you get the picture) and some chocolates or nuts? Or create a Euro package of olive oils, fancy pasta, and a bottle of good wine. How about a golf package with some balls, tees, and a new glove? Go back to that facts list in your notebook and combine something; it shows thoughtfulness, and they're fun to create and receive.
4. Give Fine Art. Museum shops are great places to find small gifts with class. Find out the favorite artist of your gifted. A coffee table book or a pack of cool Monet thank you cards are useful and personal gifts. Student art shows are often great places to buy interesting art at low prices. You have to know your target - to some people fine art is what matches their sofa! If that's the case you need to know the sofa color!
5. Give Art Supplies. An under-rated place to shop for Christmas gifts is a good art supply store. I mean, who couldn't use a nice fancy pen? For kids, there are a lot of new fangled art supplies like Crayola's Model Magic - a hipper and easier sculpting media than Play Dough. I've seen some really cool rubber stamps that are super low price and a lot of fun. For your pilot friend a cool stamp of an old World War I fighter plane is a near perfect small gift. A box of oil pastels and a high quality paper sketchbook with a set of Faber-Castell brush style pens is an excellent gift for the artist in your life (hear that Mom?).
6. Help Decorate the Tree by Giving Christmas Ornaments. It's rare that they come as a gift; people usually buy their own. Keep your eye out for ornaments that match the taste of your gifted and you'll find something very appropriate for the season, and they'll think of you fondly every year when they put up the Christmas tree.
7. Give a Christmas Tree Surprise Party, or, Put up a Tree. Whacky idea, but many people don't have time to put up a tree. If you know somebody who would like one but is short on time, sneak into their pad and put one up for them - you might need to be clever to disguise your intent! Get a small tree, a simple set of bulbs, lights, and stand. Keep it simple and they can add on to your basics, if they get inspired. Imagine finding a tree all done without the hassle. To build on this idea, time it to be there when they arrive so you can have a glass of eggnog or a cocktail. Call it a Christmas Tree Surprise Party. My father and I did this once years ago for a friend of the family and they're still talking about it 40 years later.
8. Make Your Own Ornaments. Go back to that art supply or crafts store and pick up some unique supplies and create something highly artistic and individual. Pick up a bunch of used jewelry at a yard sale and bejewel a standard bulb. Pick up pinecones and spray paint them silver! Harvest buckeyes (or conkers) and string them together with fishing line.
9. Donate in Their Name. Many people have everything they need, and in truth, gifts are pouring gravy on potatoes that are already swimming. Giving in someone's name is a way to do something meaningful for those who already have a lot. Find out their favorite charity and make a donation in their name. Find or make a nice card and let them know. If you can't afford to make a donation of money, how about a donation of time? Volunteering time to a worthy cause is a double gift - to the charity and to your friend.
10. Create a Quilt for a Sick Child. Another feel-good idea that you can do in your own name, or in a friend's name, is to create and gift a quilt to a child with a life threatening illness. There is an incredibly cool organization called Sewonderful Quilts that will provide you with fabric (very beautiful sample material otherwise destined for the landfill) and instructions. When done, you send the quilt back to Sewonderful who gifts the quilt to a sick child through children's hospitals. These quilts are deeply appreciated by the children and their families.
11. Give Time. Many of our best friends and family pine for our company, and we for theirs. In our fast paced world we rarely spend a generous amount of time with those we love; we parcel it out in small doses and squeeze it between other events in chock-a-block schedules. Why not gift a juicy chunk of time, an afternoon, or a whole day? Wrap up a small box with a clock inside and enclose a note suggesting a day and do something you both like, on you. A ball game, a museum trip, casual shopping, a drive in the country, a long walk or bike trip. Let them decide what and how, or if you're confident, get it all mapped out and add the element of surprise.
12. Write a Poem. A poem about someone you know is a highly personal and special thing, so get out the pen, get reflective, look into your heart and just write it. Don't worry so much about rhyme schemes, but if that works, okay. Do try to avoid clichés. Just be honest about your feelings and you can't go wrong. One more tip: write about something very specific that you like or find interesting that will focus your poetic efforts. Then, take some care and package your poem well, maybe combine it with candles and a reading by you.
13. Write a List of Acknowledgements. List 10 things you love about somebody. It's hard to go wrong when you say out loud what you almost never do, but honestly feel. Somebody did this for me 15 years ago and I still have it in my wallet.
14. Gift a Special Meal. And make it special and all about them. Use your imagination and go the distance with favorite types of flowers, wine, deserts, music - everything. Don't let them lift a finger.
15. Give a Florescent Fish. Many people are really too busy and mobile to enjoy a high maintenance pet like a dog or a cat. On the other hand there are low maintenance pets like goldfish which provide a lot of enjoyment without anywhere near the trouble. Beta fish are beautiful and easy, only need to feed them once a day. Put together a friendly fish package of a small fish bowl, food, fish, and some decorations. For a more interesting bowl, get a really cool modern vase instead of the classic fish bowl.
16. Share Your Favorite Recipes. My mother put together a small booklet last year with her favorite recipes. She used added pictures and stories about our family. It was a lovely gift and I've gotten it out several times for the recipes and just to browse through. Put together a faves compilation for a personal gift. You can get as fancy as you want with it; from a stapled sheaf of several you've copied or scanned, to a more elaborate booklet like my mother's. The more love you put into it, the more it will be appreciated.
17. Share Songs. On the low budget end, you could record a song on your computer, using a free audio package like Audacity and email an MPG file, or, going another way, buy gift certificates to iTunes for your iPod-loving friends and family. iTunes allows you to buy printable gift certificates, which are a great last minute solution. If you're ahead of the game you can gift either via email or snail mail. The snail mail varieties have those great Apple designs that add some sparkle. You can even gift a favorite set of songs, a playlist.
18. Share an Audio Book, a Movie, or a Favorite TV Show. Building on the previous idea, iPods playback audio books, movies, and TV shows as well as songs. Amazon is a great alternative as well for books, DVD's, and other media.
19. Say It with Flowers. We don't normally think of flowers as a Christmas gift, and yet, why not? There are lots of ways to give flowers, from a hand-cut bouquet from your own garden, or, by ordering from a florist. Poinsettias are always nice at Christmas but don't rule out a nice potted plant, or even a bonsai. It's all online, Google flowers and you'll find all sorts of vendors.
20. Give Fairly. There are several websites out there with unique gifts from craftsman all around the world. They subscribe to basic Fair Trade Practices and provide fair compensation for these creative artisans. Holly Beck at WireTap magazine has 31 Holiday Gift Ideas for the Socially Conscious, including Vegan Watches and Solar-powered lighting.
21. Give Your Heritage. For the older folks reading this maybe this is the time to pass along that ring your great grandmother wore to a younger generation, or that hand-carved butcher block your grandfather made himself. You'll know in your heart if the time is right. The best things to pass on are those that are somewhat symbolic of your family, or have a great story attached to it.
22. Hand Write a Miniature Book. You may have seen those tiny little blank paged notebooks in a stationery or art store. I've seen very nice ones sized about two by two inches with a leather cover and a leather strap that wraps around to tie it shut. Buy one, and fill it with whimsical thoughts you are having around the holidays, or thoughts you have about the friendship or love you have with someone. It can be words only, but with some colored pens you can add the occasional page of little drawings of holiday things like trees and stars, hearts, flowers and other fun, loving and gentle images. I have an idea to do one with only one word per page. Just start and let it flow and have fun, use your mistakes and it will be even more charming. I can practically guarantee that you'll be the first and only giver of a handwritten book.
23. Gift an Historic Tree. Any tree huggers on your list? I ran across a nursery that has trees that are offspring of Apple trees that Johnny Appleseed planted, Oaks from Elvis's Graceland, or Mark Twain's boyhood home in Hannibal, Missouri, Walt Disney's boyhood home, Steven Foster, trees from various presidential estates, and a wide sampling of trees with all kinds of history around them. A tree is a gift that keeps giving for generations, providing shade, fresh air, and beauty.

Author Gregg Fraley works as an innovation expert and new product development consultant to Fortune 500 companies and does keynote speeches and workshops on creative thinking, innovation, problem-solving, and new-product development. Fraley had his first book, Jack's Notebook, published this year. The book is a fast-paced, inspirational story that reveals the principles of a proven process for deliberate creative thinking - CPS (Creative Problem Solving). He is also a partner in The Innovise Guys, a creativity and innovation podcast with a humorous edge. The Innovise Guys are blending classic problem solving methods with comedy improvisational tools. Fraley is currently working in Great Britain as an Artist in Residence, but resides permanently in Three Oaks, Michigan.

More of Gregg Fraley's musings can be found on his website and blog at www.greggfraley.com.

Media contact: Beth Peterson, (847) 931-9375