JumpTap, the leading mobile search and advertising provider, today announced another major step in the growth of its advertising business by hiring Internet advertising veteran Evan Krauss as Global SVP, Advertising Sales & Business Development. Krauss’s move signals a sharp increase in market demand for mobile advertising and is further evidence of JumpTap’s commitment to drive the advertising industry forward. Krauss will oversee JumpTap’s global advertising and publisher sales efforts and will be responsible for its overall business development processes.
“Evan’s decision to join JumpTap demonstrates the strong momentum mobile advertising has gained recently,” said Dan Olschwang, president and CEO of JumpTap. “Mobile advertising can achieve even greater targeting and results than on the fixed line Internet. Evan’s leadership will be instrumental in creating compelling services and solutions that leverage mobile’s strengths and provide real value for advertisers and our publisher partners alike.”
Krauss has built new products and businesses for some of the Internet’s most important brands, including Yahoo!, AOL, Excite, Looksmart and Agency.com. He was most recently president and CEO of Cuts, Inc., a critically acclaimed online video editing service. Before Cuts, Krauss spent nearly seven years at Yahoo!, where he was Managing Director of Monetization for the Connected Life business unit. His responsibilities included developing new advertising businesses to monetize the emerging Mobile, Living Room, and Desktop services. Krauss was also a key player in Yahoo!’s early mobile efforts and brings with him deep knowledge of the mobile industry.
“Advertisers are recognizing the many benefits of mobile, including the extensive reach and impact mobile ads can have. Consequently, we are seeing an ever-increasing number of major brands and agencies incorporating mobile into their digital marketing mix,” said Krauss. “What the industry needs now are complete solutions that can meet marketers’ objectives, and JumpTap plans to lead the way.”
Krauss will be based in JumpTap’s New York office.
About JumpTap
JumpTap, Inc. is the leader in mobile search and advertising solutions reaching 40% of North American Mobile Web subscribers and commercially deployed on numerous mobile operators in North America and Europe. Recently selected by IDC as one of the 10 emerging mobile players to watch in 2007 and awarded the 2007 Entrepreneurial Award for Mobility by Frost and Sullivan, JumpTap has developed the most comprehensive search and advertising solutions in the market. JumpTap’s operator-branded solutions enable operators to maintain their direct relationship with their subscribers, and offer a fast, easy and fun search experience, while generating and retaining valuable search and advertising revenues. For more information, please visit www.jumptap.com.