The MacWorld Podcasting and Rich Media Symposium will include how to create a great podcast, build an audience and monetize your efforts. The course will also cover the essentials of everything from planning your show content to growing it into a media property.

"We're going to share how to move from producing shows you love to do, to shows people love to hear," said Scott Bourne, host of The Apple Phone Show (http://applephoneshow.com). "Whether you're new to podcasting or a seasoned veteran looking to catch up on the latest and network with colleagues, this symposium has lots to offer."

Session speakers include podcasting and new media experts Leo Laporte, host of This Week in Tech; Richard Burns and Dusty Wright from CultureCatch; Paul Vogelzang, producer of MommyCast and Friends, and Lee Gibbons, CEO of Podango.

The Symposium Schedule is as follows:

Pre-Production (9:00 am - 10:30 am)

9:00    * Craig Syverson, Grunt Media -- Podcasting Overview -- Know the Basics Before Building Your Show
9:30    * Scott Bourne, The Apple Phone Show -- Podcaster's Checklist, Building A Show Clock
10:00 * MommyCast -- Building a Successful Podcast from the Ground Up
10:30 * Lee Gibbons, CEO of Podango, Considerations and Options in Choosing a Hosting Platform

Keynote (11:00 am)

11:00    Leo Laporte -- Keynote -- "The State of Podcasting and New Media Today"

Producing Your Podcast (11:30 am - 1:30 pm)

11:30 * Alex Lindsay, Mac Break Weekly -- Video Podcasting Secrets, Tips, and Tricks
12:00 * Richard Burns & Dusty Wright, CultureCatch -- Video Production Essentials
12:30 * Scott Bourne, The Apple Phone Show -- Selecting The Right Production Gear
1:00     * Don McAllister, Screencasting

Publishing & Promoting Your Podcast (1:30 pm - 4:00 pm)

1:30    * Liana Lehua -- Going Beyond iTunes and Promoting Your Podcast on Blogs and Social Networks
2:00    * Paul Vogelzang, MommyCast/Porter-Novelli -- Using Viral Distribution Techniques to Get Heard
2:30    * Richard Harrington, RHED Pixel -- Creating an Appealing Brand Identity for Your Podcast
3:00    * Tim Street, French Maid TV -- Marketing Your Podcast
3:30    * Neil Vineberg, Vineberg Communications -- How to Spread the Word About Your Podcast

Super Serving Sponsors (and making money) with Your Podcast (4:00 pm - 5:00 pm)

4:00 * Panel discussion -- Ad Networks vs. Sponsorships:
         - Lee Gibbons, Co-Founder/CEO, Podango (Moderator)
         - Jonathan Cobb, Founder/CEO, Kiptronic
         - Doug Smith, Co-Founder/President, Podango
         - Mark McCrery, Co-Founder/CEO, Podtrac

4:30 * Richard Harrington, RHED Pixel -- Selling Podcasting and New Media as a Service,

5:00    * Conclusion

MacWorld and Symposium conference passes are available online at http://macworldexpo.com.

For more information on the Podcast and Rich Media Symposium, visit: http://www.macworldexpo.com/symposiums.