Silverpop CEO Bill Nussey today announced the addition of veteran email marketing executive Loren McDonald to the company's senior executive team. Nussey said the addition of McDonald further underscores the ability of Silverpop to continually attract the very best talent in the industry, and further solidifies its position as email marketing's thought capital leader.
McDonald will serve as vice president of industry relations for Silverpop, driving the company’s portfolio of industry leadership activities and continuing its rich tradition of disseminating best practices to the market. Working with the Silverpop team, McDonald will share with marketers new ways to fully engage with customers and prospects.
"Loren is well known throughout the industry for his in-depth understanding and appreciation of the opportunities and challenges facing email marketers," Nussey said. “His leadership and deep experience will benefit not only Silverpop but marketers eager to maximize customer relationships to build lifetime value that drives revenue."
McDonald comes to Silverpop with 24 years of experience in marketing, consulting and strategic planning. Previously, he was vice president of corporate communications at Lyris, Inc., and had served as vice president of marketing at EmailLabs. McDonald was founder and president of Intevation, an e-marketing services firm specializing in email and search engine marketing services. He's held executive marketing positions at companies including USWeb/CKS, NetStruxr and Arthur Andersen.
“I’m truly excited about the opportunity to join Silverpop," McDonald said. “I’ve watched Silverpop grow into a market leader, and I have strong respect for the company's commitment to market studies, best practices and innovative thought capital. The dedication Silverpop exhibits to delivering the most cutting-edge solutions backed by insights into online relationship marketing makes the company an ideal place for a dedicated ‘thought capitalist’ like me to thrive.”
McDonald is a columnist for Media Post Email Insider and a former ClickZ Email Delivery columnist. He is a frequent speaker at major industry conferences and events and is often quoted in the press. In 2005, he was selected Marketing Executive of the Year by the American Business Awards (the Stevie's). An industry newsletter he launched in 2003 has won seven awards including Best B2B e-newsletter from MarketingSherpa and the ClickZ Marketing Excellence Award.
About Silverpop
Silverpop delivers the world's most comprehensive array of on-demand Web-based software solutions, serving the online relationship marketing needs of enterprise organizations. Its software-as-a-service approach makes it easy and affordable for marketers to create, automate and execute lifecycle multi-channel marketing campaigns that are timely, relevant and measurable. With highly scalable tools supporting both high volume/low involvement BtoC marketing initiatives as well as low volume/high involvement BtoB sales processes, Silverpop delivers a robust solution not available elsewhere in the marketplace.
With offices throughout the United States and in the United Kingdom, Silverpop is the only company that has consistently appeared as one of the top five enterprise-oriented ESPs each of the last four years in international analyst firm JupiterReseach's annual evaluation of email service providers. Silverpop provides email marketing to industry leading companies including Fossil, Siemens, British Sky Broadcasting, Little Tikes, Houghton Mifflin and more. Best practices and white papers are available at www.silverpop.com.