"We are honored to have Ms. Beck join our executive team as head of marketing and communications," stated Henrik Lehmann Weng, CEO. "Barbara has more than 20 years in the marketing field, branding, promoting and managing strategic, multi-faceted programs. Her experience will help us develop a stronger position in this unique niche of retailing."

"I am very excited about the opportunity to help build this organization in all areas -- brand recognition, retail sales and franchise development," said Ms. Beck. "Wildlife watchers are spending $40 billion dollars a year on their hobbies, and we are focusing on increasing our share of the market."

Ms. Beck resides in Ashburn, VA with her husband and two sons.

Established in 1985, Wild Bird Centers of America, Inc. is a specialized franchise with more than 85 stores nationwide. Each Wild Bird Center is dedicated to helping customers build a better backyard birding experience, by providing the finest, field-tested, quality products for birders and nature lovers throughout the United States. Wild Bird Centers also serve as an active community resource, offering demonstrations, educational workshops and children's programs. For more information, visit the WBCA website at http://www.wildbirdcenter.com/