The Internet Advocacy Book is for non-profit organizations and cause-marketers that use the internet to advocate for their cause. Starting today, the entire contents of the book have been published, and are freely available, at IssueMarketing.com.

The Internet Advocacy Book demonstrates how to win the battle for "share-of-influence" on the internet.

Topics covered include: internet keyword research, internet copywriting, inbound link campaigns, search engine optimization, internet advertising, internet press releases, advocacy blogging, internet outreach, email alerts, and affiliate programs.

Case studies of internet advocacy leaders are also provided, featuring: March of Dimes, PETA, Pew Center on Global Climate Change, VolunteerMatch.org, and Big Cat Rescue.

While "techies" may benefit from The Internet Advocacy Book, the intended audience is non-profit executives and cause marketers who wish to sway the opinion of a national audience to their point-of-view.

Rather than a "how to" format, The Internet Advocacy Book is written as a "how better to" guide, with laser focus on the best uses of internet-advocacy time. Readers are greeted with candid advice and insightful recommendations, without the bias or self-interest of rah-rah sales reps.

That approach is evident throughout the book. For each internet advocacy technique, coverage of advantages and disadvantages includes at least as many cons as pros. Self-assessment scorecards are provided to help readers identify areas of current strength as well as weakness.

The book's recommendations are concise and specific; so readers may find that they can accomplish many of their internet advocacy goals with in-house staff and volunteers.