“Zumobi is seeing great interest in an advertising world hungry for relevancy and reach to the mobile user. We have continued to build momentum with last month’s Microsoft partnership announcement. We are proud to have another well-respected leader joining our team,” said Eric Hertz, CEO of Zumobi. “From his success with the American Idol media campaign for AT&T Wireless to his contributions to start-up companies and established players, Ken’s work speaks for itself.”

Ken comes to Zumobi from AT&T Wireless, where he served as Vice President of Advertising and Media. It was there that he spearheaded the American Idol marketing campaign, widely recognized as the seminal event that popularized text messaging in the US. He also founded Fizzylab, an early entrant in the contextual search and advertising space, and as Vice President of Marketing, helped it grow from a garage start-up to a company with more than 50 media clients in just 15 months. Ken began his career in advertising, holding senior management positions at McCann-Erickson and Rubin Postaer and Associates, where he led advertising and branding campaigns for companies including The Walt Disney Company, Hitachi, Washington Mutual Bank, and Domino’s Pizza. Ken graduated from the University of Washington with a B.A. in Marketing.

“Zumobi is an absolute game-changer as a mobile media platform. Its compelling, user-centric design enables brands to create unique and engaging mobile experiences for consumers,” said Willner. “I am thrilled to join the team and play a part in bringing this groundbreaking mobile platform to market.”

About Zumobi

Zumobi is a new and open mobile widget platform with an engaging Zooming User Interface. Free to consumers and supported by an advertising business model, Zumobi delivers entertainment and information content to phones in an innovative and fun way. By creating a compelling experience and opportunity for the entire mobile ecosystem – carriers, advertisers, distributors and consumers – Zumobi is providing a complete solution that is creative, flexible, powerful and easy to use. More information on Zumobi is available at www.Zumobi.com.