Paid search is also one of the most complex and competitive of the online advertising channels.

Enter paid search management applications: software and services developed to help marketers and advertisers measure, track, and analyze the success of a paid search campaign. The demand for paid search management is exploding along with the paid search advertising industry.

But there are a wide range of products out there, and choosing the right paid search management application can sometimes be like finding just the right keyword ... a real challenge.

On Thursday, January 17, 2008 at 1PM EST, Search Marketing Now will present a live educational webcast: "How to Select a Paid Search Management Application." Speaker Christine Churchill, of Key Relevance, will examine the various considerations to make when selecting a paid search management application - and the steps you can take to make the decision that's right for you. The webcast is free, and registration is open.

For example, where do you start? Do you use an outside agency, third-party software, or go the do-it-yourself route? If you do go with a third party search management application, what should you consider when making this selection? And if you choose to go it alone, what are some the steps you should take to be successful?

The webcast will cover when to use paid search management applications, the pros and cons of the various options, and how to go about making an informed decision. The webcast will include a live PowerPoint presentation with streaming audio, followed by a Question and Answer session with the speaker.

Christine Churchill, the President of KeyRelevance, is a recognized expert in the field of Search Engine Marketing. She was a member of the founding Board of Directors of the Search Engine Marketing Professional Organization (SEMPO) and is a regular speaker at industry conferences.

This webcast is sponsored by Marin Software. Founded in April 2006 by search marketers and software experts, Marin Software provides an enterprise-class paid search management application for advertisers and agencies. Combining power and ease-of-use, Marin Search MarketerTM addresses the workflow, analysis and optimization needs of professional search marketers, saving time and improving financial performance.

Marin Search Marketer enables: cross-publisher campaign management; built-in keyword generation and submission; flexible bid optimization; and interactive, business-level analytics. Marin deploys in a day, with no up-front fees and pay as you go pricing. For qualified prospects, Marin offers a 30-day, full-featured free trial and is designed for those who are spending $50,000 and more monthly on paid search.

*Source: eMarketer, 1/4/08

About Search Marketing Now:

Search Marketing Now webcasts are produced by Third Door Media, Inc. Third Door Media's mission is to empower interactive and search marketing professionals by providing trusted content and community services they need to be successful.

Third Door Media also publishes the fast-growing search marketing news and analysis site Search Engine Land, which launched in December 2006 and attracted 260,000 unique users in December 2007. The company also produces the Search Marketing Expo conference series, including the upcoming Search Marketing Expo - SMX West, and Sphinn.com, the place for web, online, search, interactive and internet marketers to share news stories, talk within subject-specific discussion forums, build a network and stay connected to hot topics in internet marketing