The Interactive Media Awards globally recognise the highest standards of excellence in website design and development and honours agencies for their outstanding achievement. In order to win an IMA, work submitted had to successfully pass through a rigorous and comprehensive judging process, achieving very high marks in each of the judging criteria - including planning, execution and overall professionalism.

Cru Group won an outstanding total of 4 awards, securing its position as a high calibre competitor in the interactive arena. The most notable achievement was the "Best in Class" award for www.playlimbo.com.au. The "Best in Class" award is the highest honour bestowed by the IMA, and is an achievement only a fraction of sites in the competition earn each year.

The other 3 awards received were "Outstanding Achievements" for www.sonorestaurant.com.au, www.portsidewharf.com.au, and www.berg+west.com.au. The "Outstanding Achievement" award is the second highest honour presented by the IMA and an extremely challenging award to win.

Ben Stokes, co-director of Cru Group stated, "The Interactive Media Awards are a highly sought-after prize, and this nod from IMA is a demonstration of our ability to generate leading, world-class work. Being granted entry to such an exclusive club by the Interactive Media Awards is testament to the true standard of excellence by which Cru Group operates."

Established only 3 short years ago, Cru Group boasts a creative team of 15 staff and is based in West End. Recognised for building brands online through creatively driven, targeted and engaging interactive campaigns, Cru Group is committed to continually set its mark as one of Australia's leading interactive agencies. Cru Group's services include web design, web development and programming, flash, viral games and online banners.