Loving Links, the longest established company in the European married dating market has recently relaunched its website to incorporate a blog (David’s Adultery blog) and to fully integrate the famous loving links discussion forum.

David Miller who runs the site has been called ‘Britain’s adultery guru’ by the London Evening Standard newspaper and again recently by the Daily Telegraph newspaper. David Miller was recently profiled by the prestigious Observer Magazine ‘Would you buy a love affair from this man?’ David notes that the adult dating market in the UK is growing week by week as broadband connectivity makes easy internet access a reality for millions of people.

The new website has been designed to make finding an affair easier than ever before with excellent matchmaking algorithms to help errant partners find their next conquest. Loving Links tested the new site over a 3 month period so that it would fit the exacting needs of the UK’s adulterers.

Users have been particularly impressed just how well the blog and forum fit into the whole schema so that they can discuss the whole subject of married dating with like-minded people. David is using the blog to track the burgeoning industry of companies that are trying to trap unfaithful husbands and wives who are having affairs and who use unscrupulous technology to do so.

David is particularly concerned about key-logging devices that allow suspicious partners to check email correspondence on their spouse’s computer. Also of concern is the satellite tracking devices on the open market which can pinpoint a partner’s movements around the country.

During his research for his blog, David was amazed to find that many personal adultery blogs are written by women which shows how infidelity is as likely to arise from the female side of the equation as from the male side. This is supported by the large number of middle-class women who use the Loving Links bespoke matching service which is totally unique in UK adult dating.

David explains the increase of women users by the fact that women have increasingly higher expectations of what a relationship should hold for them sexually and are more willing to search outside their marriage if they feel that they are being ‘sexually short-changed’.

This sexual restlessness is also explained by the media -– both TV and magazines promoting the idea that everyone is out there having multiple orgasms and endless exciting conquests. Programs like ‘Sex in the City’ and articles in ‘Cosmopolitan’ paint a picture of sexual freedom that many women feel they should aspire to.

Loving Links have also noted that an increasing number of non-married women are joining the service. This is explained by the increase in independently wealthy and successful women who have made a lifestyle choice not to enter a permanent relationship which they feel would be claustrophobic.

Other women have mentioned just how disappointing the singles dating market can be –- filled with bitter divorce-impoverished men who just want to complain about their ex-wives and are looking for a social lifeboat to save their wrecked lives.

Loving Links is currently working with TV production companies to develop interesting content that will give the British public greater insight into the current state of play in modern adulterous relationships.