home magNET harnesses a powerful audience of 3 million affluent homeowners, wielding $300 billion in annual purchasing power, who seek the resources and professionals needed to improve their homes to the next level of luxurious living. In fact, research finds that home magNET ranks #1 among all MRI-measured home service magazines for delivering the upscale home improvement market.1 Also, compared to national home service magazines, home magNET reaches a higher percentage of readers who use contractors for home improvements and contractors for home remodeling.

“Today’s consumer may read national home magazines for ideas, but when they’re ready to buy, they purchase locally,” says Adam Japko, president of NCI’s Home Design division. “With home magNET, NCI provides national advertisers with a way to capitalize on this opportunity by helping them reach the local home consumer when and where they are planning or buying home products and services. We’re combining quality marketing and lead generation opportunities with the chance to influence the local contractor, designer and distributor/dealer marketplace.”

home magNET’s print, online and event content influences consumers at every stage of their home design or improvement project cycle: from inspiration, research and planning to purchasing and hiring. Through its unique, integrated, local distribution, home magNET reaches affluent homeowners, through the following marketing channels:
Print: monthly issues in each market inspire readers with ideas, insight and information. National-quality editorial with a local focus includes news on the latest products, tips from local experts, connections to local resources, and information on local home and shelter events
Online: companion Web sites for each magazine offer invaluable access to local consumers via interactive options as well as highly localized and specialized resource-rich guides to shops, showrooms and professionals
Custom Publishing: custom magazines and mailers to position marketers and their local dealer/distribution network as leaders in the local market, distributed in the most lucrative parts of the city, region or territory
Events: from home shows, garden tours to seminars and trade shows, copies of local magazines are distributed to homeowners, creating countless opportunities for local marketing, promotional, and sampling activities for advertisers
Association Relationships: through long and active participation in local chapters of the most important national home-related organizations, home magNET has established relationships advertisers can leverage as they look to penetrate local consumer markets

home magNET’s rapidly expanding portfolio includes 21 publications, spanning Atlanta, Baltimore, Chicago, Colorado, St. Louis, Kansas City, Seattle, Las Vegas, Dallas, Washington DC, Orlando, the Rockies, New England, California, North Carolina, Cincinnati, Minneapolis, among others.

For more information on home magNET, visit www.nci.com/products/dsgn_homemagnet.html.

About Network Communications, Inc.

Network Communications, Inc. is the leading publisher of printed and online real estate information in North America. The company was acquired by Citigroup Venture Capital Equity Partners in January of 2005. Its magazines are read by over 12 million readers in over 500 markets and deliver more than one million leads to advertisers each month. Network Communications’ assets, The Real Estate Book®, Apartment Finder / Blue Book™, Mature Living Choices®, Black’s Guide®, New Home Finder®, Enclave™, Unique Homes™, Kansas City Homes & Gardens™, Atlanta Homes & Lifestyles, Atlanta Home Improvement, At Home In Arkansas, Relocating in Las Vegas, Colorado Homes & Lifestyles, St. Louis Homes & Lifestyles, Seattle Homes & Lifestyles, and Mountain Living, include publications that millions of readers around the country turn to when looking for the latest information about the real estate and home design markets. Online magazine content can be accessed at www.livingchoices.com