Sid DeBoer, Lithia’s Chairman and CEO, commented, “Our customers have responded with approval and excitement to our first L2 Auto Store in Loveland, Colorado. The customer traffic is better than we predicted at the Texas stores, and sales are very encouraging. People feel good about our process and how it helps them buy a used vehicle or sell us their vehicle. From their on-site or online search; to the negotiation-free pricing; to the easy close of the deal; to the firm bid to sell us their car we know we will be seeing L2 Auto customers again and again for years to come. We look forward to the future of these wonderful stores, and the success they will bring the entire L2 Auto and Lithia organizations,” concluded Mr. DeBoer.

About Lithia

Lithia Motors, Inc. is a Fortune 700 and Russell 2000 Company. Lithia sells 28 brands of new and all brands of used vehicles at 110 stores which are located in 46 markets within 15 states. Internet sales are centralized at www.Lithia.com, or through the recently launched www.L2Auto.com. Lithia also sells used vehicles; arranges finance, warranty, and credit insurance contracts; and provides vehicle parts, maintenance, and repair services at all of its locations. Lithia retailed 105,323 new and used vehicles and had $3.23 billion in total revenue in 2007. Lithia is publicly traded (NYSE:LAD) and is available on the web at www.Lithia.com.

Additional Information

Forward-Looking Statements

This press release includes forward-looking statements within the meaning of the “Safe-Harbor” provisions of the Private Securities Litigation Reform Act of 1995, which management believes are a benefit to shareholders. These statements are necessarily subject to risk and uncertainty and actual results could differ materially due to certain risk factors, including without limitation economic conditions, acquisition risk factors and others set forth from time to time in the company’s filings with the SEC. Specific risks in this press release include the future sales performance and customer response.