Limbo™, the world’s largest mobile entertainment community, today announced that Stan Taigen has been tapped to lead its Advertising Sales Division as Senior Vice President of Worldwide Sales. Taigen’s career spans 10 years of advertising management, where he excelled in building and motivating high performance sales teams in print, online and mobile media
As we continue to experience explosive growth, in both our mobile and web-based properties, it has become clear that we need to build out our advertising sales force,” said David Limp, COO of Limbo. “Stan’s unique cross media experience fits perfectly with Limbo’s ad-supported mobile entertainment strategy. I am truly excited to have someone of his caliber as part of our team.”
Taigen has served as VP/Head of Sales for the last 10 years for leading media companies such as Red Herring, Ziff Davis, CMP Media, Sybase 365 and On2.com. Most recently, Taigen was at Sybase 365 as Managing Director of Mobile Sales for the Americas where he was responsible for all mobile ad sales in the United States, Canada and Latin America, as well as overseeing and extending all content relationships.
“Limbo has done a terrific job in creating entertaining content that is specific to the mobile device. Their games are highly engaging and the result has been exponential user growth,” said Taigen. “What’s interesting from a marketing perspective is their ability to help brands engage customers through both the mobile device and the web in a way that never feels like advertising.”
Prior to Sybase 365, Taigen was Group Associate Publisher at Ziff Davis in charge of all print and online sales for five industry-leading game publications and their respective websites. Before Ziff Davis, Taigen was VP of Sales at Red Herring Inc., as well as Worldwide VP of Sales for On2.com. Taigen began his career in ad sales at CMP Media where he was Associate Publisher for the technology publication CRW. He graduated from the University of California with a Bachelor’s Degree in Political Science and Business.
About Limbo
Limbo (www.limbo.com) is the world’s largest mobile entertainment community. The company leverages its patent-pending platform – which includes SMS, mobile web, mobile video, web, and email – to seamlessly integrate brands throughout unique games, content and community. The Limbo platform delivers over 50 branded interactions per consumer as well as provides unparalleled increases in purchase intent. The award-winning, privately held company, headquartered in Burlingame, Calif., and is backed by three of the world’s top venture capital funds: Azure Capital Partners (www.azurecap.com), Draper Fisher Jurvetson (www.dfj.com), and New Enterprises Associates (www.nea.com).