“We’ve created this access point for consumers who look to their financial institution as their trusted advisor,” said Jim Avery, president of Prudential’s Individual Life Insurance business. “MyTermSM provides a fast, easy and convenient way for many consumers to select a high-quality life insurance product that’s well suited for their needs and fits within their budget.”

MyTermSM is a new term life insurance product issued by Pruco Life Insurance Company (Pruco Life Insurance Company of New Jersey in NY and NJ) designed to be attractive to the mass middle market consumer. The buying process and service of the policy are supported by state-of-the-art technology operating in a real-time environment. Through a secure Web site, customers choose from a 10, 20 or 30-year level term life insurance policy with face values between $50,000 and $250,000. “Prudential has created an elegant, easy-to-use online direct-to-consumer simplified issue term insurance application,” according to a July 2007 assessment of simplified issue online sales platforms conducted by Kehrer-LIMRA. The report also notes that Prudential’s system has truly been designed for the consumer from start to finish.

“MyTermSM is a perfect complement to the wide range of products and services we offer to help our customers reach their financial goals, and we’re pleased to offer a product backed by the financial strength of Prudential,” said Joan Templin, Director, Insurance Administrator at AgStar Financial Services, one of the first to offer their customers Prudential’s new insurance product.

“More and more consumers are using the Internet to handle their financial transactions as well as research and buy a whole host of products and services,” says Joan Cleveland, senior vice president, Business Development in Prudential’s Individual Life Insurance business. “Giving the consumer the ability to purchase life insurance when and how they want and in the amount they’d like is a natural outcome of this rising trend toward online management of one’s personal finances and purchase decisions.”

MyTerm is available through a number of select regional banks and other financial institutions. MyTermSM (form number PFT-2007, followed by state codes) is not available in all states. MyTermSM is issued by Pruco Life Insurance Company except in New York and New Jersey, where it is issued by Pruco Life Insurance Company of New Jersey. Each Pruco company is located in Newark, NJ, and is solely responsible for its own financial condition and contractual obligations. Insurance policies contain exclusions, limitations, reductions in benefits and terms for keeping them in force. A licensed financial professional can provide the costs and complete details.

AgStar Financial Services, ACA, headquartered in Mankato, Minn., operates in 69 counties in Minnesota and northwest Wisconsin serving rural communities and agribusinesses throughout the U.S. as part of the Farm Credit System. The company primarily serves the cash grain (corn and soybean production), swine and dairy industries. AgStar has also developed successful programs in loans, leases, crop insurance, tax services, accounting, family business planning and rural home mortgages. Visit agstar.com for more information.

Prudential Financial, Inc. (NYSE: PRU), a financial services leader with approximately $648 billion of assets under management as of December 31, 2007, has operations in the United States, Asia, Europe, and Latin America. Leveraging its heritage of life insurance and asset management expertise, Prudential is focused on helping individual and institutional customers grow and protect their wealth. The company’s well-known Rock symbol is an icon of strength, stability, expertise and innovation that has stood the test of time. Prudential's businesses offer a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, investment management, and real estate services. For more information, please visit www.prudential.com.