Financial service sales prospects are gathered on the Internet by independents and then sold to providers in the industry. Price performance of deliverables and client-tracking through the sales cycle can be improved with this proprietary method. By exploiting capabilities of this latest generation of software tools for producing rich Internet applications, business logic once only performed on servers can now run on client devices such as PC cards, mini-PC modules and mobile computing devices to reliably protect the seller's intellectual property.

According to Wyncrest Group's Bill McFarland, "The significance of this invention to this marketplace is profound. The inefficiencies burdening the sales lead marketplace result in needlessly high prices and inhibit participation. The consumer loses choice and value. With mutual trust between traders comes a reduced risk premium on prices, while enticing new participants to the marketplace. The result is a fair price for leads that performs as represented. Added investment to lead quality is rewarded with price, and the seller can find comfort in participation in the future value of the transaction."

"Wyncrest has no desire or plan to sell or support a product based on this technology, but we shall continue to develop tools to support our operations which may come available for eventual licensing. Many customers have expressed their interest in the concept and have encouraged us toward commercializing the idea," said Keith Lanzara, Wyncrest's president.

Learn more by contacting Lisa Hain (630) 215-5171.

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