OneCommand, (www.CallCommand.com/One), formerly known as CallCommand, today announced the launch of Preference Manager, an online platform that enables consumers to manage their preferred channel of communication from auto dealers and OEMs, based on the type of information being communicated. A consumer-friendly way for the industry to self-regulate, Preference Manager enables the consumer to manage communication preferences rather than just opting out all together.
2007 saw dozens of proposed consumer bills governing email, text, direct mail, and voice communications in front of federal and state legislatures. As a result, an increasingly challenging regulatory environment for all forms of customer communications has emerged where the lack of compliance with those regulations is becoming more costly, putting the automotive industry in a situation where they must either self-regulate or be regulated.
“The FTC has brought 34 law enforcement actions and collected $16 million in penalties in the past 3.5 years, fifteen state legislatures considered do not mail legislation in 2007 and email bounce rates are up as ISPs crack down. Many dealers use multiple communication vendors and can easily fall out of compliance and become subject to legislation and fines. Preference Manager’s open web services make it simple for 3rd party technology providers to add records and 'scrub' campaign lists for compliance,” commented Al Babbington, CallCommand CEO.
Preference Manager is a brand neutral platform built on open web services, meaning that any retail automotive technology provider can use the platform to manage customer communication preferences. Brand neutrality also makes Preference Manager easy to add to the dealership’s web site with no “brand confusion”.
Preference Manager is very simple to use. A customer at a participating dealership can quickly enter Preference Manager through the dealership’s web site and with just a few mouse clicks immediately choose their communication preference settings.
3rd party technology providers, OEMs and dealers can register their application with Preference Manager to add consumer records to the database and to check their customer lists to find out if they are able to communicate with various consumers and, if so, via what method of communication.
“Preference Manager ensures compliance with customer communication preferences, while helping improve customer retention; consumers who agree to receive messages from a dealership are 2.5 times more likely to buy from that same dealership,” said Babbington.
Preference Manager will be demonstrated at the 2008 NADA Conference and Exposition in San Francisco, CA, February 9-12. Visit OneCommand in booth #1559W for more information.
About OneCommand (www.callcommand.com/one)
OneCommand is a leading provider of integrated and automated, personalized communications designed to stream line work-flow, reduce marketing expense and generate superior customer response. Focusing on the delivery of the right message, at the right time, and through the right channel, OneCommand has rapidly expanded its market penetration by helping its clients to realize significant improvements in loyalty and retention, frequency of visit and overall profitability. In 2007 the Company delivered over 100 hundred million personalized communications on behalf of over 4000 clients throughout North America.
OneCommand’s proven, web-based Relationship Marketing Solutions enable customers to leverage the power of their voice through a multitude of channels, including voice messaging, mobile messaging, e-mail marketing, live call center services, direct mail and a variety of two-way communication streams. By providing a seamless solution for communication from shop to buy to service and repurchase, OneCommand offers the opportunity to coordinate a unified message to customers. This approach paired with custom automation of timely, relevant and consistent communications has led to significant reductions in marketing expense and even greater improvements in the customer experience.