Marketing to the Social Web provides marketers with practical insights into how marketers can leverage online communities to build deeper relationships with their customers and ultimately grow their businesses. The book lays outs seven steps for building customer communities online and then examines four key online conduit strategies: blogs, reputation aggregators, social networks and e-communities.

“It’s exciting to see how the book is taking off and that CMOs are increasingly giving social media marketing a seat at the table,” said Larry Weber, Chairman of W2 Group, Inc., a global marketing services ecosystem organized to help CMOs in their new role as builders of communities and content aggregators. “During the many talks I’ve given since the book’s launch, it’s clear that more and more organizations are shifting marketing expenditures from traditional advertising to social media marketing as the return on investment is significantly greater.”

Paul Gillin, a social media strategist, veteran technology journalist and author of The New Influencers: A Marketer’s Guide to the New Social Media, also sees a bright future for social media. “The scope of change that’s going on in the marketing field right now is so vast and sweeping that practitioners need guidance from experts who have seen these changes coming for years,” he said. “Larry Weber is a true visionary. Marketing to the Social Web should be required reading for anyone who needs to understand and apply social media practices to the business.”

For more information on Marketing to the Social Web, go to http://www.marketingtothesocialweb.com.

About W2 Group, Inc.

W2 Group, Inc., based, in Waltham, Mass., is a global marketing services ecosystem organized to help CMOs in their new role as builders of communities and content aggregators. W2 Group companies, including Digital Influence Group (http://www.digitalinfluencegroup.com) and Racepoint Group (www.racepointgroup.com), are leaders in both social media marketing and public relations.