Brother International Corporation (Brother), a worldwide label printer leader, will show their commitment to the retail industry by launching an exciting new promotion at National Retail Federation’s 2008 BIG show, January 14-15, at the Jacob K. Javits Convention Center in New York City, New York (Booth #3115). This promotion will involve giving away a complete industrial label printer development kit that includes the Brother QL-1050 & QL-550 Label Printers, label media rolls, and a software development kit – a $500 value¹, while supplies last.
Attendees that received a promotional postcard from Brother are eligible. In addition, entrants must meet all other qualifications outlined in the ‘Label Printer Developer Kit’ terms and conditions. Complete qualifications details will be available at the Brother booth at NRF ’08 BIG Show, and by contacting Brother Industry Solutions Marketing directly at QL-EvalKit@brother.com.
“Brother has a long, successful history of supplying label printing solutions for various retail accounts; and with our industrial label printers, we now have an even more versatile portfolio of products with innovative features to address retail applications like shelf edge labeling, food freshness initiatives, price markdown labels and more,” says Ravi Panjwani, Director of Marketing, Brother International Corporation. “We want our retail customers and VARS to experience the innovative product features for themselves and so we decided to make the investment to give them all the tools they need - including the label printers!”
Brother to showcase full selection of retail label and mobile printing solutions at NRF ’08 BIG Show
In addition to the Brother QL line, Brother will showcase three other categories of printers – their Mprint™ mobile printers, P-touch® Electronic Labeling Systems and laser printers– at NRF ’08 BIG Show. The Brother MPrint line of wireless mobile printers are among the world’s smallest, ultra-portable printers, and feature Bluetooth®, IrDA, USB and serial² connectivity options for use in retail applications like mobile point of sale, shelf edge labeling and more. “The MPrint printer is truly a technological breakthrough; our engineers have developed a full-featured printer, in a slim and compact form factor, that prints professional-quality cut sheet receipts on demand,” says Mr. Panjwani. “Conventional mobile printers are bulky, heavy and print on receipts that curl. We wanted to give our retail customers another option for printing applications that require ultimate portability.”
P-touch® electronic labeling systems print professional quality, glossy laminated labels that enhance the customer experience and customer loyalty in a retail environment, with time-savings features that help increase workers’ productivity. These laminated labels are used for retail shelf edge labels, price markdown, UPC bar code product labels, name badges and asset management applications. P-touch labeling systems are available in handheld and desktop models. The portable, hand-held models are lightweight and have an integrated display, a built-in keyboard for easy data entry, and a built-in cutter. Some handheld models can even be programmed with a customized user interface, and can print from a downloaded database. Commercial P-touch desktop models connect easily to a computer using USB interface³ and can be shared over a network. The model PT-9500PC prints sharp looking labels at 360dpi resolution and is ideal for pre-printing a strip of easy to peel labels or to print a label on demand.
Brother also offers another shelf tag, shelf talker and small signage retail printing solution. The Brother HL-7050 is a high speed, up to 30ppm monochrome laser printer that offers reliability and consistency for retail applications. The design and speed of the HL-7050 virtually ensures error free printing of shelf tags, shelf talker and small signage by reducing media4 melting in the fuser, double feeds and jamming. “We want our retail customers to be able to print tags and talkers with greater confidence, knowing that this on demand solution is designed to reduce most common and costly problems,” says Rich Simmons, National Sales Manager, Retail Solutions, Brother International Corporation.
About Brother
Brother in Bridgewater is the corporate headquarters for Brother in the Americas, (from Canada to South America) and has fully integrated sales, manufacturing, marketing, research and development capabilities, located here in the US. In addition to its headquarters in Bridgewater, New Jersey, Brother has branches in California, Illinois, Massachusetts and Tennessee, as well as subsidiaries in Ohio, Canada, Argentina, Brazil, Chile and Mexico.
¹ Estimated retail value.
² Additional purchase required for serial cable.
³ Some models require additional purchase for USB cable.
4 All claims that media has been tested and approved by Brother International Corporation internal testing under specific conditions for use with the Brother HL-7050 laser printer.