As this report highlights, 2007 was a significant year in terms of shifts in consumer behavior and business response to keep up,” said Anshu Agarwal, executive director of marketing at Keynote. “Each successive generation puts its mark on the Web which continues to impress with how quickly it changes and grows. The Web is a living and breathing phenomena and with this report we’re highlighting some of its characteristics.”

Keynote’s “2007 Trends and Observations of the Mobile and Connected World” report includes observations on trends based on Keynote data, analysis and expert insight. The report includes a summary compilation of key findings from Keynote Competitive Research studies of online markets including those for the financial services, retail and media (news, sports, mapping and search) industries. Over the course of 2007, Keynote examined more than 50,000 online consumers as they interacted with hundreds of leading Web sites. In addition, Keynote’s 2,400 measurement computers and mobile devices in over 240 locations around the world tested the technical quality (reliability and responsiveness) of hundreds of Web sites over the course of 2007.

Top Internet and Mobile Trends in 2007

Keynote’s “2007 Trends and Observations of the Mobile and Connected World” report examines a number of trends including the impact of the growth of social networking Web sites; the growth of Web 2.0 applications; and how the growth in rich media and applications is putting a strain on the performance of some leading Web brands.

The report further examines the trends in the mobile industry in 2007, including the evolution of mobile phones towards mobile devices and the impact of the iPhone, as well as the progress in mobile broadband and the dawn of the mobile Web.

And finally, the report examines trends in the financial services industry online, including the acquisition of new online banking customers via aggressive check opening appeals; and trends in the new media industry, including news, sports, entertainment and search sites.

To register for a free copy of the report, visit:

www.keynote.com/keynote_competitive_research/industry_studies/2007 _trends_observations.html

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About Keynote

Keynote Systems (Nasdaq “KEYN”) is the global leader in on-demand test & measurement solutions for continuously improving the online experience. As an independent and trusted third-party, Keynote provides IT and marketing executives with an unbiased view into their Internet services from around the world. For over a decade, Keynote has been providing measurement data and testing capabilities that allow companies to understand and improve their customers’ online and mobile experience. Keynote has four test and measurement businesses: Web performance, mobile quality, streaming & VoIP, and customer experience/UX. In addition, Keynote’s industry analysis group called Keynote Competitive Research publishes proprietary studies measuring customer experience and service levels across a wide range of industries.

Known as The Mobile and Internet Performance Authority™, Keynote has a market-leading infrastructure of 2,400 measurement computers and mobile devices in over 240 locations around the world. Keynote also maintains one of the most representative panels of online users consisting of 160,000 consumers. Keynote’s on-demand, hassle-free infrastructure allows businesses to access services they need, when they need them to pinpoint and fix mobile quality and Internet problems before they impact customers.

Keynote helps over 2,700 corporate customers become “the best of the best” by helping them improve online business performance and mobile communications quality. Keynote’s customers represent top Internet and mobile companies including American Express, BP, Caterpillar, Dell, Disney, eBay, ESPN Mobile, E*TRADE, Expedia, FedEx, Microsoft, SonyEricsson, Sprint, T-Mobile, Verizon and Vodafone