Today, the hottest new trend is "old". The new "Keepsake Collection" by The Patchwork Bear transforms old, outgrown baby clothes into a Baby Clothes Bear or Quilt to create an instant heirloom. Celebrity parents like Ali Landry, Leah Remini, Angela Kinsey, Chris Noth and Scott Baio previewed the new Keepsake Collection by The Patchwork Bear. "It's the best kind of recycling", noted actor Cole Hauser. Chandra Wilson loved the idea of having a custom bear made from her son's outgrown outfits.

Denise Richards got sentimental when she heard about the Baby Clothes Bear and wants to have one made in memory of her mother. Amid the crowds surrounding Tori Spelling, she took special note of the Patchwork Bear and will have one made for her son Liam when he outgrows his tiny clothes.

Celebrities also received items from The Patchwork Bear's Signature Collection: Patchwork Bears, Textured Lovey Blankets, Tooth Fairy Pillows and Message Pillows. Angela Bassett already owns two personalized Minky Patchwork Bears for her twins and stopped by to pick up matching "Always Kiss Me Goodnight" pillows. Soon after, Kim Porter requested two personalized Minky Bears for her and P. Diddy's twin babies. The hand-painted Tooth Fairy Pillows are great for bigger kids and were quickly snapped up by celebs like Joely Fisher, Gary Anthony Williams, Ming Na, Tracey Gold and Rena Sofer.

Founded in 2004, The Patchwork Bear is a mom-owned business featuring mom-inspired designs. Original products like the thoughtfully designed 'Textures' Blankets and matching Patchwork Bear Gift Set features different textured fabrics to help stimulate baby's developing sense of touch. Clever tooth fairy pillows have a generous pocket on the back of a note for the tooth fairy and a hanging ribbon to make it easier for the tooth fairy to find precious teeth. All signature products are created for heirloom quality with everyday durability and can be personalized.

The new Keepsake Collection adds an element of nostalgia to the product line. "Like every mom, I get sentimental when I see my kids getting bigger. You just wish you could hold onto some moments longer. Some of these memories are captured when you see their favorite outgrown outfits made into a Baby Clothes Bear or Quilt", says Jennifer Cura, founder and designer for The Patchwork Bear. Other products in the Keepsake Collection include the Wedding Dress Quilt, Photo Memory Pillow and Autograph Quilt. The Patchwork Bear products are available exclusively online at www.thepatchworkbear.com.