Duffy & Partners announced today it has been hired by Kardia Health Systems, Inc., to assist with its branding and marketing projects. Duffy & Partners will provide strategic consultation and design services across a broad array of communication disciplines to enhance Kardia Health Systems’ growing reputation and communicate its breakthrough new technologies in the health care industry.
“As a new and emerging brand, we have turned to the proven experience of world class Duffy & Partners to help us bring our message to life,” said Lisa Dinndorf, vice-president of communications for Kardia Health Systems, “Duffy and Partners will develop a fully integrated brand platform to help Kardia launch our premier cardiology suite in the U.S. and worldwide."
Kardia Health Systems is now providing its Echocardiography Information Management System (EIMS) to health practitioners. The Web-based EIMS system is an advanced echocardiography reporting and workflow solution that guides medical professionals through the complete echo process. The system generates template-driven suggested impressions, structured the Intersocietal Commission for the Accreditation of Echocardiography Laboratories (ICAEL)-ready reports and billing codes. Developed at Mayo Clinic by physicians, allied health and information technology specialists, EIMS is a comprehensive software solution for physicians, sonographers, allied health, secretarial and lab management staff that accurately, yet easily, addresses all aspects of the echocardiography laboratory’s needs.
“Kardia Health Systems is at the forefront of the next generation of cardiology health care technology,” said Joe Duffy, chairman of Duffy & Partners. “We are pleased to be able to partner with such a pioneering company and are delighted to be given the opportunity to contribute to Kardia Health Systems’ future by creating a brand design that articulates its incredible story.”
“Once again, we are pleased to be able to partner with another fast-growing Minnesota based entrepreneurial company,” said Tricia Davidson, principal and managing partner of Duffy & Partners. “Kardia Health Systems and its key partners have the technology in place to transform the efficacy and efficiency of cardiac health care. Creative branding and communication will allow all key audiences to appreciate Kardia Health Systems’ thought leadership and technological innovation.”
About Duffy & Partners
Duffy & Partners believes stronger, smarter design multiplies a brand’s value in the marketplace. Founded in 1984, Duffy has established a reputation for using compelling and strategic design to build brands. Duffy’s award-winning work spans all design disciplines from corporate identity, brand identity, packaging design, new media, and environmental design. Clients have included, among others: American Eagle Outfitters, Coca-Cola, The Islands of the Bahamas, Brown Forman, Kellogg’s, McDonald’s, Sony, Starbucks, Susan G. Komen For The Cure, Thymes and Toyota. Additional information can be found at www.duffy.com.
About Kardia Health Systems, Inc.
Kardia Health Systems is an information technology firm dedicated to assisting healthcare professionals in delivering the highest quality healthcare worldwide. For more information, visit www.KardiaHealth.com. Kardia Health Systems is the sole licensee of the Mayo Clinic-created Echocardiography Information Management System (EIMS). Mayo Foundation for Medical Education and Research owns equity in Kardia and receives royalties on products sold or licensed by Kardia.