Publicis eHealth Solutions, a Publicis Healthcare Communications Group (PHCG) company, today announced that Ikaria Holdings, Inc. (formerly INO Therapeutics) has selected their Key Opinion Leader Management suite of tools (KMAP™) for use with their medical and commercial field forces in the US and Canada. The tool will also be used across multiple internal departments at the company.
IKARIA will be leveraging the core KOL Management system as well as eHealth’s newly released Relationship Mapping and Mobile for BlackBerry modules. The Relationship Mapping tool provides an intuitive and visual method for reviewing large volumes of data and identifying KOL’s that are most relevant to the business. The Mobile module provides users who are on the go with access to the most current information and provides a simple method for viewing and reporting on the latest activities.
“We are very excited that IKARIA has chosen us as a partner in this important project. Our products are well suited to provide the kind of real-time access to information and decision making capabilities that IKARIA was looking for.” said Yaron Inbar, President of Publicis eHealth Solutions. “Our suite of products will provide IKARIA with the information they need and the ability to effectively share information across complex team structures.”
About Ikaria Holdings, Inc.
Ikaria Holdings, Inc. is a fully integrated biotherapeutics company focused on the development and commercialization of innovative in-hospital pharmaceutical products and drug/device combinations for the critically ill. The company’s product, INOmax® (nitric oxide) for inhalation, is an FDA-approved drug for the treatment of hypoxic respiratory failure in term and near-term newborns. The drug also is approved by regulatory authorities and used in Canada, Europe, Australia and Latin America. In addition to marketing and selling its INOmax product, Ikaria is engaged in both Phase II trials with Covox® (carbon monoxide) for inhalation and Phase I trials with hydrogen sulfide (H2S) for various indications. Ikaria has a staff of over 300 people and is headquartered in Clinton, NJ, with research facilities in Seattle, WA and Madison, WI and manufacturing in Port Allen, LA. For more information on Ikaria, please visit www.ikaria.com.
About Publicis eHealth Solutions
Publicis eHealth Solutions, a Publicis Healthcare Communications Group (PHCG) company, delivers an enterprise ready suite of services for the identification, tracking and management of key influencers (KOL’s) in the Pharmaceutical and Biotech industries. The company supports Medical, Marketing and Sales organizations with the software and services needed to manage KOL relationships, including CRM, Relationship Mapping and mobile solutions. Web site: www.publicisehs.com
About Publicis Healthcare Communications Group
The Healthcare Group is a fully-integrated division of Publicis Groupe SA. As one of the largest healthcare communications groups in the world, Publicis Healthcare has more than 2,700 employees in 10 countries. Worldwide services include advertising, medical education, sales and marketing, and medical and scientific affairs. Publicis Healthcare offers its clients a strategic partnership, a strong focus on ensuring value for their marketing spend, and exceptional performance on their assignments. Web site: www.publicishealthcare.com
About Publicis Groupe
Publicis Groupe (Euronext Paris: FR0000130577) is the world’s fourth largest communications group. In addition, it is ranked as the world’s second largest media counsel and buying group, and is a global leader in digital and healthcare communications. With activities spanning 104 countries on five continents, the Groupe employs approximately 44,000 professionals.
The Groupe offers local and international clients a complete range of communication services, from advertising, through three autonomous global advertising networks, Leo Burnett, Publicis, Saatchi & Saatchi and two multi-hub networks, Fallon and 49%-owned Bartle Bogle Hegarty; to media consultancy and buying, through two worldwide networks, Starcom MediaVest Group and ZenithOptimedia; interactive and digital marketing led by Digitas; Specialized Agencies and Marketing Services (SAMS) offering healthcare communications, corporate and financial communications, public relations, CRM and direct marketing, event communications, sports marketing and multicultural communications. Web site: www.publicisgroupe.com