HotChalk Network (www.hotchalk.com), a digital K-12 learning community, grew at a pace of 92% last month making it the second fastest growing of all online properties and the fastest growing in the education area according to comScore Media Metrix service, which provides industry-leading Internet audience measurement services detailing online media usage, visitor demographics and online buying power.
During September, more than 6 million users visited the HotChalk Network making it one of the five largest education properties in terms of unique visitors. The HotChalk Network had at least a million more unique visitors than MSN Encarta, Yahoo! Education, Blackboard, ClassesUSA, Scholastic, and other high-profile education properties.
HotChalk is an innovative K-12 learning management system designed to transform the teaching and learning experience. The resource allows teachers to easily and quickly develop unique lesson plans, locate and integrate valuable curriculum materials, manage assignments and grading simply online, and share vital information and communication with students and parents, who also have access to this free, safe community.
"There is a direct correlation between our growth and the increasing demand by educators for powerful digital content and efficient systems that provide them with the tools they need to engage students in 21st Century learning," said HotChalk CEO Edward Fields. "By combining our knowledge of the Internet with trusted content partners, such as McGraw-Hill and NBC News, we are creating new opportunities for educators to deliver rich educational experiences."
HotChalk's growth throughout 2007 has been phenomenal. The company has outpaced growth of the Education category as a whole 193% to 6% since its inception in January 2007.*
About HotChalk
HotChalk (www.hotchalk.com), a leading digital education company in the United States, is focused on improving the lives of teachers. Teachers save time using HotChalk so they can spend more time teaching by working together, sharing lesson plans, best practices and results. HotChalk, the market leading Web 2.0 learning community serves millions of teachers, students and parents every month in more than 159 countries worldwide.
About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world.. comScore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. comScore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.
*comScore Media Metrix, Percentage Change Media Trend Report, Jan07-Sept07