Marketing on the internet requires varying levels of knowledge about sales, technology and the creative process. According to Nancy D Waring, Internet Communication Strategist, and owner of OnPoint Communication Solutions, "It's not surprising that small businesses feel overwhelmed when recognizing the need for a web presence. There is a lot of information and thousands of resources available about internet marketing. For example, searching for 'internet marketing' produces more than 390 million pages using that term. Where should a small business owner start looking for help with such a significant volume of information?"
According to research conducted by the Pew Internet & American Life Project survey in early 2007, 71% of Americans use the internet and 91% use a search engine to find information. This means that even small businesses need to have some kind of presence on the web in order to compete. But knowing you need a web presence and determining how to actually get one is where many small businesses are stuck.
To help these small business owners get a start on their internet marketing, Waring will speak on "Unraveling the Mystery of Internet Marketing" during the weekly Business Building Roundtable (BBR) conference call for small business owners, Wednesday, October 17 at 12 noon, ET.
"Marketing on the web looks more complicated than it actually is," says Waring. "But the amount of information makes it appear confusing and complicated. Plus, small business owners are busy running their businesses. They don't have a lot of time or a staff to decipher all of the available information and determine how to make it work for them."
"There are four simple steps a small business owner can take to plan their internet marketing strategy," observed Waring. She will be discussing these four steps for creating an internet marketing strategy during the BBR call.
"I learned the hard and expensive way how much information is available about internet marketing, as well as how difficult it is to find useful and actionable information for small service-based businesses. Now, I will share what I learned and help others avoid many of the mistakes I made. "
Kelly LeFevre and Molly Luffy facilitate the weekly BBR calls. "Molly and I created the BBR to give entrepreneurs and small business owners a place to come together and share powerful business growth strategies, brainstorm solutions to their most pressing business challenges and discuss how to market and grow their businesses," states LeFevre. According to LeFevre, "Everyone knows the power of the internet and we all want to know how to harness that power and make it work for us! We are so excited Nancy is going to share her expertise with us this week."
OnPoint Communication Solutions makes the web simple for service professionals and small business owners by creating and implementing manageable internet marketing strategies that grow their business.