Automation is the name of the game when it comes to Internet marketing. Even though you also have to pay attention to customer service and provide the personal touch when necessary, it's the ability to run your business on autopilot that is key.

Autoresponders are a high priority for any area that you might be marketing in. They'll let you keep in touch easily and effectively with all of the contacts generated from your site. You can be creative as well, using your autoresponder to deliver series of staged email messages.

Whether you have a site or not, consider a blog. They're hot in the search engine space and readily get listed in search results. They encourage your contacts to contribute to discussions around the service or product that you offer and they can considerably easier to update with new information. Use your autoresponder to regularly direct your contacts to your blog, for example. You can send out short emails that give a summary of the news and contain a link to the latest blog post.

Google tools deserve investigation. Google is steadily building one of the most comprehensive platforms of marketing resources on the web. You already know about AdWords and AdSense? Check out Google Analytics and Google Trends for hot information on who is visiting your site and what the market is doing. You can compare trends for the same time period in different years, understand seasonal variations and see if a particular market is fading away or taking off.

Article submitters that take the load off you for getting your articles published. Writing articles can get a good return on investment for traffic and ultimately sales - but you also have to submit them. Submittal is sometimes as long as it took to write the article in the first place. Article submitters can provide a solution.

Press release distribution. Don't neglect possibilities like these, either for online press releases or offline. Many companies have understood the potential of combining offline publicity with online activity and vice versa. Press release distribution tools on the web can point you in the right direction.

Contact Management software. The choice is varied, but it comes down to one thing: organizing your contacts and automating different tasks like preparing distribution lists and reminding you about calls and emails to be sent. Whether you use a specialist package on your PC, an online solution or the database module from Open Office, you'll be more on the ball and on the money.

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